How to increase sales through Marketing  Automation
                     How to increase sales through Marketing  
Automation ?
Digitization has definitely accelerated automation in every industry.Lets  
understand how to increase sales through Marketing Automation ?
Whether be it manufacturing or marketing and sales teams trying to give  
personalised customer service, automation is changing how we work today.
Sales is the core activity of every business. Pretty much every business that  
depends on sales needs to produce and manage leads. Sadly, the amount of time  
needed for each lead can be significant and most leads won’t end up making a  
purchase.
Imagine a scenario in which there is an approach to increase conversions and do  
less work. Enter marketing automation.
Automating your day-to-day marketing tasks opens up your significant time to get  
involved in other valuable tasks of the organization and expands the odds of  
converting a lead into a paying client.
As indicated by a 2020 Marketing Automation Report by the B2B Technology  
Marketing Community, 53% of B2B marketers are effectively utilizing marketing  
automation today, and another 17% are as of now assessing adopting it into their  
present systems.
However, marketing automation platforms are not just helpful in  
marketing, but in sales as well.
 Marketing automation permits you to
 Automatically assemble lead data
 Rate their probability to make a purchase
 Send them automated messages
 Keep a log of notes relating to every particular lead
 Nurture the leads
 Use reports to figure out which advertising campaigns are the best
In short, you can increase sales through marketing automation. Wondering how?  
Let’s dive deep into how marketing automation for businesses can help in  
increasing sales .
Gives a Full View of Your Leads
Effectively qualifying leads can be a confounded cycle, particularly in case, you’re
focusing on prominent organizations or elusive prospects.
You may go through hours leading research, from scouring sites to reaching  
employees and collecting data from calls. Marketing automation platforms make  
understanding your leads easy with a big NO to huge loads of manual digging.
Lead Nurturing
As a marketer, your responsibility is to transform new leads into paying clients. To  
do this, you should nurture them through the cycle by getting them familiar with  
the product or service and continually staying in contact with them.
When they are prepared to buy, you should be at the forefront of their mind.
One of the advantages of marketing automation is that it permits you to set up a  
campaign to gradually build a relationship with leads.
For instance, you can let them know about a blog one day and afterward an  
eBook. You can likewise plan online courses and send online demos. The  
possibilities are unending and you have complete power over everything.
Focus on Quality Leads
Marketing automation for business can help you to focus on providing high-  
quality leads to the sales team. Both, sales and marketing teams can then be able  
to distinguish key attributes for high-quality prospects.
Likewise, hope from lead sources that send prospects through at a further point in  
the sales channel, for example, references.
References are frequently high-quality leads since they have been influenced  
forthright by a trusted source. This can elevate your chances to increase sales  
through automation.
Offers Data and Analytics
Probably the most amazing feature of marketing automation is assembling  
detailed analytical data on your clients and leads.
This data empowers decision-makers to settle on better choices on the most  
proficient method to focus their endeavors and budgets.
Also, by utilizing a data-driven methodology, you’ll be able to better engage 
with
your clients, which can prompt higher income and a particular upper hand.
Likewise, your marketing automation platform can give you marketing and sales  
performance results, so you can understand how well your efforts are getting  
along.
Optimized Sales Efforts
Sales team is extremely occupied and always on the go from one meeting to  
another.
The way to effectively convert leads into loyal customers is building and
reinforcing connections, however it’s hard to do this when you have at least
twelve different things on your plate.
Since, marketing automation moves a significant part of the menial, everyday  
errands from human to machine, your sales team will be opened up to fabricate  
more engaging relationships with leads and clients without the need to expand  
staff numbers.
They’ll be able to zero in on the more significant parts of their work, so sales go  
up while staffing expenditure stays less.
One such marketing automation platform is Builderall. This platform provides one  
central platform that can help you increase sales and grow your business.
From building websites to capturing leads and sending email campaigns, this  
platform automates everything, giving your sales team more converted leads.
In some cases, opportunities slip, not on the grounds that marketing and sales  
aren’t managing their responsibilities appropriately. It may very well be on the  
grounds that they come up short on the insights important to close the deal.
The traditional sales funnel is broken because it doesn’t empower communication  
between the team. Overcoming this issue is significant. That’s when marketing  
automation can help both the marketing and sales team. What’s more, you can  
increase sales through marketing automation effectively and efficiently.
Hope you found value in this blog post , pls do share your feedback in the  
comments below .