Image Banner Ads Vs Video Banner Ads
                     Image Banner Ads Vs Video Banner Ads
James Bolte
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Image banner ads are extremely common form of advertisements that 
are used by businesses all over the world. Compared to that, video 
banner ad is a relatively new phenomenon that is also producing really 
great results for the business firms. If you look at YouTube, you will most 
likely find video ads crafted by numerous brands that are already doing 
the rounds there. While television adverts have been there for decades, 
these video banner ads are especially made for the online world. The 
truth is that most people these days tend to make use of the internet 
when they are looking to do research for a certain type of product prior to 
buying them. For this reason, business firms make use of both image 
banner ads and video banner ads to lure in more and more customers and 
enhance their sales.
One of the things that you will need to decide when you are planning 
your digital marketing campaign is whether you should use image banner 
ads or video banner ads. Most companies tend to use both as they can 
deliver optimum results when used together. That being said, you must 
know about the effectiveness of these advertisement methods if you are 
looking to enhance your profit margins.
Image Banner Ads Or Video Banner Ads – Which Are More 
Effective?
When comparing between image banner ads and video banner ads, it can 
be easily surmised that image banner ads are much more limited when it 
comes to what they can communicate to the viewers. On the other hand, 
videos are capable of communicating entire stories and concepts. When 
consumers see a video ad, they become deeply immersed into the story 
of the brand and start to really care for what it has to offer in terms of 
value rather than solely focusing on its products and services. Therefore 
videos naturally help to captivate the viewers in a much more profound 
manner.
Therefore it can be said that videos are typically much more superior 
when compared to the traditional banner ads. This is also especially true 
for brands that predominantly work as a visual company. Brands that deal 
with clothing items, flowers, gardening, book illustration and real estate 
can especially benefit from video banner ads. This is because traditional 
image banner ads can hardly do justice to products that these companies 
have to offer. Videos on the other hand can easily capture the products 
from various angles so that potential customers can easily know what 
they are looking at.
Another major issue with traditional image banner ads is that most of us 
have become somewhat immune to them. Banner ads have been in use 
for a long time and plenty of people do not even notice that they are 
there. Such immunity to image banners has given rise to the term of 
banner blindness. The video ads on the other hand is a new kind of advert 
which means that people are not that immune to them and they can 
definitely help a lot when it comes to boosting the sales margins.
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