Image Banner Ads Vs Video Banner Ads
                     Image Banner Ads Vs Video Banner 
Ads
James Bolte
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Image banner ads are extremely common form of advertisements that are used by 
businesses all over the world. Compared to that, video banner ad is a relatively new 
phenomenon that is also producing really great results for the business firms. If you 
look at YouTube, you will most likely find video ads crafted by numerous brands that 
are already doing the rounds there.
While television adverts have been there for decades, these video banner ads are 
especially made for the online world. The truth is that most people these days tend to 
make use of the internet when they are looking to do research for a certain type of 
product prior to buying them. For this reason, business firms make use of both image 
banner ads and video banner ads to lure in more and more customers and enhance 
their sales.
One of the things that you will need to decide when you are planning your digital 
marketing campaign is whether you should use image banner ads or video banner ads. 
Most companies tend to use both as they can deliver optimum results when used 
together. That being said, you must know about the effectiveness of these 
advertisement methods if you are looking to enhance your profit margins.
Image Banner Ads Or Video Banner Ads – Which Are More Effective?
When comparing between image banner ads and video banner ads, it can be easily 
surmised that image banner ads are much more limited when it comes to what they 
can communicate to the viewers. On the other hand, videos are capable of 
communicating entire stories and concepts. When consumers see a video ad, they 
become deeply immersed into the story of the brand and start to really care for what 
it has to offer in terms of value rather than solely focusing on its products and 
services. Therefore videos naturally help to captivate the viewers in a much more 
profound manner. Therefore it can be said that videos are typically much more 
superior when compared to the traditional banner ads. This is also especially true for 
brands that predominantly work as a visual company. Brands that deal with clothing 
items, flowers, gardening, book illustration and real estate can especially benefit from 
video banner ads. This is because traditional image banner ads can hardly do justice to 
products that these companies have to offer. Videos on the other hand can easily 
capture the products from various angles so that potential customers can easily know 
what they are looking at.
Another major issue with traditional image banner ads is that most of us have become 
somewhat immune to them. Banner ads have been in use for a long time and plenty 
of people do not even notice that they are there. Such immunity to image banners has 
given rise to the term of banner blindness. The video ads on the other hand is a new 
kind of advert which means that people are not that immune to them and they can 
definitely help a lot when it comes to boosting the sales margins.
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