Different Between Push and Pull Advertising
                     Different Between Push and Pull Advertising
James Bolte
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For an advertisement to work effectively, there should be strategies which 
can create interest and influence the customers. Push advertising and pull 
advertising are such strategies which can promote sales and generate easy 
revenue to the publishers and advertisers. Push ads and pull ads are two 
categories of marketing strategies.
Push Advertising
Push advertising is a type of marketing approach and a strategy that is 
frequently used by start-ups and companies to introduce new products or 
services into the market. Push ads focuses on taking a particular product 
to a customer by placing the product or an advertisement in front of the 
customer which will persuade the customer to make an impulsive 
purchases. Push advertising is one of the traditional advertising media 
that takes efforts to reach the customers by different types of advertising 
media to make sure that they are aware of a particular product or service.
Push advertisements reach the customers who are interested in viewing 
an advertisement and purchasing and also the customers are not at all 
interested in viewing the advertisement and knowing about the product. 
In a way push advertisers forcibly give information about their products to 
the non-interested customers to create interest in the consumers and 
make them demand for their products. commercial ads in television, news 
paper advertisements, advertisements placed in bill boards, posters, 
pamphlets, school/college notice boards are few of the examples of push 
advertising. It also includes online adverting ways such as interstitials, 
banner ads, emails, pay per click ads, ads on social media platforms such 
as Facebook, Youtube etc.
Pull Advertising
Like push advertisements, pull advertising is also a type of marketing 
approach and a strategy that is used mostly used by start-ups and other 
companies to introduce their products and services in order to generate 
maximum revenue. But unlike push marketing, Pull marketing strategy is 
mainly used to initiate demand from the customers. Companies use pull 
advertisements which contain mass media and multi media content which 
can create and impact on the consumers that can create a wanting desire 
in the customers to influence them. Thereby, customers emotionally 
connect with advertisements and the products which are being advertised 
and make impulsive purchases which typically generates demand.
Companies spend less amount to produce less goods and services prior to 
their launch and then they use pull advertising method to raise awareness 
about their new products and services, The demand for those products or 
services increase and simultaneously the percentage of sales grow. So, the 
revenue generated until then will be used to produce more products. 
Therefore, Pull advertising and marketing is totally about raising demand 
from the public which include television advertisements, internet 
marketing etc.
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