Change in the Digital Market Over the Decades
                     Change in the Digital Market Over the Decades
Jenny Knight
Writes for 
Small and Medium Business Corner & 
SMB Corner
Digital marketing brought a revolutionary change for brands, businesses, 
and companies of all sizes. The rise of digital advertising brings new trends 
every decade, and it is crucial to stay abreast with them. However, digital 
space requirements are very dynamic, and falling short may result in losing 
the market. You can either hire a digital marketing agency to help with the 
trends or can set up an in-house team to monitor the expansion. Let’s 
unfold the areas where the changes are ever going.
Facts don’t lie
Did you know that in April 2019, there were more than 4.5 billion active 
internet users as pointed out by a survey group? It means more than 57% 
of the global population was spending their time online- browsing, reading, 
gathering information, shopping, or more.
Internal and external dynamism
• Increase in AV content: The content of the digital market is more video, 
and audio-based. Online visitors enjoy interactive mediums to connect with 
the brand. Short and crisp videos are gaining popularity over full-length ads 
or prints. In 2018, the boom in social media rose threefold only because of 
the increase in video ads. TikTok, Instagram, and Meta (Facebook) reels 
were impressing the audience and creating a sensation.
• SEO expansion: Search Engine Optimization (SEO) is one of the oldest 
tools for measuring the digital coverage of any business. However, 
significant changes are happening in this sphere too. Website ranking, 
usage of keywords, Google analytics, and social media treatment with this 
respect are seeing a crucial shift. The internal utility is altering due to the 
changes in the algorithms’ customer engagements.
• Faster and shorter content: The digital rise in advertising is evident due to 
the significant changes in the content. The audience is seeking a faster 
connection with the products and brands. The attention span of visitors is 
barely a few seconds. Therefore, the ads are shorter, faster, and spread the 
message quickly. Ads are crisp and leave a higher impact.
•Higher competition: The digital rise in marketing is leading to tougher and 
tighter competition at the global level. At present, the online data reveals in 
a single day 2.5 quintillion bytes of data that makes around digitally, and it 
is increasing annually. Therefore, creating a niche and standing out in the 
jungle of competition becomes challenging if the business doesn’t adapt 
quickly.
The sum up
You can hire a professional digital marketing team to handle the changes. 
But, if you are looking for smaller requirements, seeking help from a 
freelance digital expert is also a great option. Keep an eye on the trends 
and be ready to adapt your brand and products accordingly.
Making the changes is an investment. If you have laid back attitude, the 
damage control will become a huge loss for the business. Hence, devote 
time and understanding of the direction of digital expansion.
About SMB-Corner
SMB Corner (Small and Medium Business Corner) website serves SMB 
owners in providing information which is insightful, useful and actionable. 
One can find info about SMBs in various sectors like health, science, 
shopping, society, finance, technology and many others. Site provides 
honest opinions, tips and issues related to small and medium-sized 
businesses. The information provided on smb-corner.com not only covers 
business angles of SMB owners but also helps them with tips in their 
regular day-to-day lives and guide them in the right direction.
Thank you for time in reading this article!