Common Misconceptions on Social Media Marketing among Small Businesses
                     Common Misconceptions on Social Media 
Marketing among Small Businesses
Jenny Knight
Writes for smb-corner.com 
Small and Medium Business Corner & 
SMB Corner
Social media marketing has gained popularity in the industry today. 
However, people have some misconceptions on social media marketing. In 
addition, they underestimate the value and importance of social media. 
This article, clarifies your common misconceptions on social media 
marketing.
Myth – Social media networking is meant for Teenagers: People have a 
misconception that Facebook and Twitter are meant for college students 
and young adults. However, in the current business scenario, it is not the 
case – everyone is included in these social media networking sites without 
any specific age group. Twitter users mainly include working professionals 
and white collar workers. According to the Pew Internet – 72% of online 
adults are social media users.
Myth – Social media is free: Social media networking is not free. Creation 
of your business profile in these social media sites is free. However, there 
are direct and indirect costs involved to manage your brand in these sites to 
perform functions either in-house or outsourced. You need to allocate 
some budget on creation of videos, graphics and other assets to enhance 
your social media profiles. You may also need to pay for sponsored ads on 
these sites.
Myth – Social media marketing simple and easy: Most small business 
owners think that social media marketing is simple and easy. However, this 
is not true. It is not possible to get fans in one day. You need to keep a lot of 
effort, time and resources in order to build relationship with your 
customers. In order to get better results, you need to have commitment 
and consistency in delivering the services.
Myth – Social media marketing is meant only for marketing: Social media 
networking is not only meant for marketing, but you can also use it for 
customer service, recruitment, product development, market validation, 
competitive analysis and so on.
Myth – Delivers immediate results: Many small business owners have a 
misconception that social media marketing delivers immediate results. 
However, you will not get instant results. It is an on-going process; it takes 
time for people to trust in you. So, be consistent in providing services and 
responding to their queries and interests.
Myth – Need to employ young employees to manage social media 
networking: Though social media networking is a new area, it does not 
mean you need to employ young employees. There is no rule to hire the 
person based on their age. You may hire young, middle age or mature 
employees. The only thing that matters is how good he is at marketing in 
general and social media marketing, in dealing with the negative critics of 
the customers, in analyzing and interpreting the data and so on.
About SMB-Corner
SMB Corner (Small and Medium Business Corner) website serves SMB 
owners in providing information which is insightful, useful and actionable. 
One can find info about SMBs in various sectors like health, science, 
shopping, society, finance, technology and many others. Site provides 
honest opinions, tips and issues related to small and medium-sized 
businesses. The information provided on smb-corner.com not only covers 
business angles of SMB owners but also helps them with tips in their 
regular day-to-day lives and guide them in the right direction.
Thank you for spending your time in reading this article!