How Enterprise Software Support Small Business
                     How Enterprise Software Support Small Business
Jenny Knight
Writes for 
Small and Medium Business Corner & 
SMB Corner
Small business are booming up and created equal impact on 
market as that of large business. So, vendors are also 
searching for software that they can offer for small business 
owners, which support overall growth of business.
Are you a small business owner? Confused in choosing software 
? No idea about software available only to small business?. 
Here is the answer for your question.
Most of the small businesses are looking for business software 
that can cut down their costs, improve their business growth, 
mange business processes effectively.
Most of the small business are using MS-office as software to 
run their business, as they feel that it is easy to understand 
and operate.
•Saas (software as service provider) – This is another software that has 
become an option for small business. It is easy to install, offer low cost 
price, will provide more services. It is known to meet requirements of 
small business.
•Purpose for which Enterprise software is used by small 
businesses
•Online marketing – Even small business owners are also showing 
interest in adapting new technologies. The best example is promoting 
their business online. So enterprise software will help these owners to 
deal directly with customers without any middle man. This will minimize 
gap between customer and owner. You can work more effectively to 
target new customers and new sales.
•Maintain records– Enterprise software will avoid confusion that arouse 
during record maintenance. It will create separate record of older sales, 
sales expected in near future and present sales records. This will give 
you idea about customers and also in what way you can improve your 
businesses.
•Tracking time of employees – Early days, manual effort was 
required to maintain a clean sheet of entry and exit timings of 
employees, but by using enterprise software you can 
accurately know about working timings of your employee, his 
performance and can analyze yourself in what way 
improvements can be done in case of performance of 
employee. Manual entering of time may have some false data 
but computer will give exact timings.
•Marketing through email – As we mentioned earlier, most of 
the business are operated through online, so customers also 
expect company’s response in a fast way. By using enterprise 
software, business can operate their business by sending 
emails regularly through customers and giving information 
about new products they have introduced recently. They can 
maintain customers regularly by using enterprise software.
•Mobile marketing – Marketing through mobiles is another strategy of 
operating business. Every person is available with phone now a days. 
So it becomes easy to do business through mobiles, software installed 
in mobiles made it possible to run business on mobiles.
•Accounting – Maintaining records of financial matters properly is 
important for a business, specially for small business. This is because 
for them even a single dollar counts. Enterprise software will maintain 
accounts in a better way than manual accounting and also secure them 
preventing threat from being stolen away.
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        Thank you for spending your precious time in reading this article!