Mistakes – Small Business Owners Make with their Website
                     Mistakes – Small Business Owners Make with their Website
Jenny Knight
Writes for smb-corner.com 
Small and Medium Business Corner & 
SMB Corner 
It is important for small business to have websites to promote themselves 
online. But, small businesses are likely to make mistakes when it comes to 
their websites. These include not including company’s telephone number, 
social media buttons, and the like. Though these mistakes look small, but 
the impact is vast. This is because you might lose traffic, sales and 
customers. Here are some common mistakes small business owners make 
with their website.
Not including contact information: Most of the small business are not 
including the contact information like telephone number, email and contact 
address in their home page. Then, how your customer or visitors will be 
able to contact you. This might be one of the reason of not getting new 
customers. Ultimate result is, loss of potential leads and revenue to your 
business. You need to check the facts and figures about small businesses.
According to U.S. SMB DigitalScape:
In the United States, 6 out of 10 small businesses (SMBs) do not include 
their telephone number on the home page of their websites.
74.7% of SMBs are not including their email link on their home page.
Therefore, you should include your contact information on the home page 
to enable the visitors or customers to contact you. This will avoid loss of 
potential customers and a hope of increase in sales.
Not having a mobile optimized website: This is another mistake can be 
seen. Usually small businesses neglect or give minimum interest in having a 
mobile optimized site. People search for the products to purchase in online 
via their mobile phones. Study the some important facts following:
According to U.S. SMB DigitalScape:
93.3% of small business websites are not mobile optimized.
According to the Pew Internet in United States:
91% of adults have a cell phone
56% of adults have a smartphone
According to the Harris Interactive (Placecast):
39 million Americans made online purchases via phones.
Therefore, make sure that your website is mobile optimized. So, that users 
can access your site and feel better experience.
Not including Form-fill Option: Small businesses are not including form fill 
option in their website. This might be another reason of losing the 
customers. Consider the following fact:
According to U.S. SMB DigitalScape:
65.7% of small business websites are not including a form-fill option.
Therefore, you should include a form fill option in your website. This 
enables the customer to request for information or to send their queries 
about your products and services. Customer is king. You need to be present 
where they are searching for you.
Not including Social media buttons: Small businesses are not including 
social media buttons in their websites. This is one of the common mistake 
they are doing. But, today the fact is, most people are spending time in 
social media sites. So, you need to be present the social media links in your 
site. This will bring a traffic to your website and also a chance of gaining 
new customers.
Spellings and Grammar Mistakes: Even if you represent your business well, 
spelling and grammar errors can negatively impact impact your business. 
So, make sure about the information you provide is free from these 
mistakes.
Not Updating website: This is one of the most common mistake made by 
small business owners. At least once a month, you need to update your 
website with fresh content about your product offers and achievements. 
This helps retain your customers and search rankings.
Not having a Professional structure: This is another drawback of the 
website with the informal structure. Like poor design, graphics, improper 
color combinations, dark background, broken links, etc. This creates 
inconvenience to the customers in navigation and may result into loss of 
potential customers. So, make sure every part of your website is built 
professionally with clear structures and formats.
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Thank you for time in reading this article!