How to Plan Banner Ad Campaign
                     How to Plan Banner Ad Campaign
Jenny Knight
Writes for 
Small and Medium Business Corner & 
SMB Corner
Before starting banner ad campaign you have to think what is your main 
goal. Some people are taking advertising campaigns blindly without 
adserverknowing anything and without following any strategies. Please 
don’t be one of them. Because for any successful ad campaign there are 
some strategies. Below are some banner ad campaign strategies explained 
in detail.
Finding out your targeted audience
Before starting banner ad campaign you need to think about targeted 
audience. Because if you know the targeted audience you can easily select 
the websites which are relevant to your targeted audience. For example if 
you are product is lipstick, then you have to concentrate on websites which 
are regularly visited by women. Because they may want that product but 
they are not aware of your brand.
Analysis
After having clarity about your targeted audience you have to concentrate 
on the medium. That is nothing but websites and blogs where you want 
your advertising to appear. By doing proper analysis you can get 
prospective customers. This will improves your sales.
Here you have to observe two things.
1. Check whether the website is having banner ads or not.
2. If banner ads are there, you have to know that generating traffic to that 
particular website.
Choosing a website
The success of your banner ad campaign mainly depends on the selective 
website. Because if the site is not relevant to your product then no will click 
on your ad. So you have to choose websites that is relevant to your 
product. Here you have two options to choose a website.
1. The industry specific websites that is relevant to your products. And you 
can get a space for your ad with low cost.
2. Portal websites – This type of websites have one advantage, it gets huge 
number of traffic.
Contact banner ad agencies
Once you have selected the websites, you need to see the contact 
information on the sites. With that you need to contact a specific person 
who deals adserverwith all banner ad campaigns. Because he will tell you 
the different price ranges and placement of your banner ad. Finally you 
have to take the contact number and mobile number of them. And he will 
also tell you the banner ad submission guidelines. Like how much the 
banner ad size should be, what is the format for banner ad, banner 
dimensions and restrictions, submission dead lines, frequency of your ad 
rotation and in which page your ad is going to appear.
Check rates
You need to know in what way they are charging like CPM or CTR. Ask them 
if you purchase a bulk space what they are going to charge? Can you get 
any discount at specific time?
These factors are very helpful when you want to start a banner ad 
campaign.
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Thank you for time in reading this article!