Website Monetization Trends
                     Website Monetization 
Trends
Jenny Knight
Writes for 
Small and Medium Business Corner & 
SMB Corner
This article is going to elaborate on the current website 
monetization trends in the market. Before that, it would help to 
have a basic understanding of the term “website 
monetization”. This monetization is nothing but making the 
content present on the website generate revenue for the owner 
of the site.
Website monetization involves a long process where you first 
ensure that there is an increase in the viewership of your 
website. You then identify potential buyers as well as their 
preferences. Finally, the website delivers the most appropriate 
content to these users and this gradually enhances the 
revenues. Now that we know what this monetization actually is, 
it won’t be inappropriate to speak of the most important of the 
corresponding trends.
•Many website publishers are now providing some initial content to 
users, free of cost. This will obviously bring in more traffic to the site. 
And, if the content is relevant, many users won’t hesitate to pay for 
gaining full access to the entire content.
•Several website owners have now made sure that their portals support 
searches based on voice. This is unsurprising in this era of 
smartphones. It has been estimated that over the last year almost two-
thirds of search queries are directly from voice commands.
•Publishers have realized the importance of including content in video 
format, on their sites. We need to note that the average user accessing 
the Internet lacks the patience to read lengthy content. Here, the 
information conveyed by short videos will do the job for you.
•Google has set very high standards for any content on the Internet to 
be categorized as top-quality one. In this respect, things have become 
tougher than they were until about a few years back, for website 
publishers. Consequently, they are putting in a lot of hard work to make 
certain that their portal has content that is unique. Site owners are 
making use of multimedia to give content that both appeals to users and 
meets Google standards. 
•The publishers are allocating space for ads on specific pages of 
the portal, to bring about a rise in revenues. Though this 
pattern of display advertising is not new; yet, it is still very 
effective in website monetization.
•More and more portal owners are opting for native advertising, 
which is considered to be a better option than having display 
ads. The native ads easily get blended with the content and 
they just appear as a continuation of what the user is reading/ 
viewing. They do not interrupt user activity; the overall user 
experience is not hindered.
•Many businesses have learned the hard way that disruptive 
ads will only make consumers leave their sites for good. This 
situation can be avoided by relying more on native ads.
•Numerous publishers have now chosen affiliate marketing, to aptly 
monetize their websites. Here, the portal advertises the services and 
products of other businesses and is paid for every sale. The affiliate 
partner provides a unique link to the site and they keep track of all sales 
completed through it. The business gets compensated accordingly.
•For the last couple of years, several businesses have been offering 
paid membership to users, for access to their sites. These sites deliver 
the content of unquestionable quality. In return for the payment, users 
benefit from the highly helpful information on the website.
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        Thank you for spending your precious time in reading this article!