5 ways small advertisers can use video advertising
                     5 ways small advertisers can use video advertising
John Z
Writes on ad managing using ad servers for publishers, 
involved with Ad server for publishers from Adspeed.
You have probably heard the old saying about a picture being a 
thousand words. Given that rate of exchange, just how valuable would a 
video be to a small business in today’s market? Given how prevalent 
video is in marketing campaigns, you have to say that its value might 
well be going through the roof. Nowadays, people are more inclined to 
watch a short video than read a page or two of text, which is why so 
many small businesses are turning to video ad serving to get the 
message out. Let’s look a little closer at the medium to find out a few 
ways in which small advertisers can use videos to get their message out 
to the masses.
Demonstrate your products visually
There are a ton of different ways to use video to help with sales, but 
perhaps none more effective than a "how-to" video that shows exactly 
how a product works. This is especially effective when you are about to 
launch a new product, as you can clearly show how easy it is to use, 
while also highlighting the benefits that it delivers in the space of a short 
video. Instructional advertising is a powerful combination. People would 
rather watch that video clip than flip through an instruction manual.
Expand your reach
One of the great things about using video to market your products and 
services is that you are not restricted to a single place to show them off. 
Besides embedding videos on your website or going through YouTube, 
you can also create channels on Roku, Smart TV, and other similar 
avenues. When sharing a video on a social media page, there is always a 
chance that it might go viral, which will potentially bring in a ton of new 
customers.
Connect personally
There is a reason why you often see business owners starring on their 
own videos and ads. In the business world, companies, especially the 
larger ones, can often feel like faceless, impersonal entities to the 
average consumer. By putting yourself in your marketing videos, you put 
a face to the business, which is especially important for smaller 
businesses that adopt a more local and personal touch.
Convert viewers to sales
The goal of any marketing campaign is to get potential customers into 
the sales funnel, with the hope being that some leads turn into actual 
sales. With more details provided in video ads within a short duration, it 
helps speed up the trip down the sales funnel than other advertising 
mediums, with conversion rates sitting that much higher. Videos deliver 
information quickly, making it easier for consumers to make an 
informed decision.
Create shareable videos
Go online now and take a look at your social media feed to see just how 
many videos have been shared on your timeline. If a marketing video is 
particularly clever, funny, or informative, viewers feel the need to share 
that information with their friends. A video that goes viral can result in a 
huge increase in business for the company that created it. It is easy to 
say or see a viral video but it is not easy to make one as it takes skills 
and in many cases, pure luck.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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