Ad creative tips during a crisis
                     Ad creative tips during a crisis
John Z
Writes on ad managing using AdSpeed ad server 
platform, involved with AdSpeed ad serving software.
In times of crisis, the average person isn't really concerned about going 
out and buying the next greatest and latest product or service that’s out 
there. Instead, they are more concerned with making sure that their 
family is safe and that they have everything they need to safely navigate 
the crisis. For advertisers, it's all about remembering that people are 
fearful and may not have a ton of disposable income during troubled 
times. They don't want to be bombarded with ads for things they don't 
really need. This is where advertisers need to get a little more creative in 
delivering their message to the masses. There are some things that seem 
to work well for advertisers during a crisis, so let's take a look at a few.
Work with video advertising
Since advertisers know that there may not be a rush on their products or 
services in a time of crisis, there is no need to advertise huge promotions 
or deep discount coupons. Advertisers can take time to allow consumers 
to get to know their products more intimately so that they will be better 
informed when it does come time to start buying again. Video ad serving is 
best for showing the ins and outs of a product and how it can benefit the 
average consumer. It’s also a fantastic way to put a face to the business.
Spread a sense of calm
In crisis times, people are going to be more stressed than usual, so now 
is not the time to be putting together a flashy ad campaign that delivers 
a hard sell. When making videos or banner ads, think about using color 
schemes that are naturally calming. When talking, slow down the pace 
and adopt a soothing tone. Think of delivering a message that feels 
personal as opposed to one that promotes a herd mentality.
Recommend best actions
As an advertiser, your goal should always be to put the customer first, 
but that is especially true in times of crisis. When creating videos or 
running other types of ads, try to put together a set of actions designed 
to help people get through to the end of the situation, however long it 
may last. You could also encourage people to help others, but the best 
way to do that is to lead by example.
Project a positive image
This is something that should be standard for any business but it’s 
especially important in troubled times. Keep your brand and business in 
the mind of the customers by helping people and community in any way 
you can. Make sure to do it in a way that does not look as though you 
are patting yourself on the back.
Look forward to a better future
No matter how bad things get, we always find a way to pull through. 
Help your customers envision the way forward to a brighter future. Your 
message should reflect that in every piece of marketing that you do. You 
might want to talk about better times in the past that viewers will enjoy, 
before looking ahead to the happier times to come, all while talking 
about the role that your products or services will play in that.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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