How many ad placements should you have in your email newsletter? (part 2)
                     How many ad placements should you have in your 
email newsletter? (part 2)
Watson F
Writes on Ad servers, involved with 
Adspeed ad server solutions and 
Adspeed Ad serving software
In the previous article, we have described the four common types of ad placements in a 
newsletter. We will continue to explore other considerations when determining a suitable 
number of ads within an email newsletter.
Start small
The number of ad placements in your email newsletter will depend on the type of ad, the 
content of the newsletter, and the overall design. Generally, it is a good idea to start with just 
one or two ad placements and see how your audience responds. Ad serving should only be an 
additional benefit while the content is the main attraction. If you see a positive response, you 
can consider adding more placements in the future. However, if you see a spike in 
unsubscribes, find out if the reason is because of the content in that specific batch or because 
of the ads. Having too many ads can turn off viewers. When that happens, they do not find 
values in receiving your newsletter and might click to unsubscribe.
However, there are always exceptions. If your newsletter is mainly 
about introducing cool new things that your subscribers might find 
interesting. For example, a travel newsletter that sends out exclusive 
deals from hotels and destinations. In this specific case, the ads are 
considered the main attraction and you can get away with serving many 
ads that are relevant to the topic.
Match product and placement
It's also important to consider the type of ad you are placing in the 
newsletter. If you're promoting a special offer or a new product, a 
header placement may be more appropriate because it is a good 
placement to really grab viewers’ attention. Remember this placement 
really stands out so it’s best to price it as a premium location and use it 
sparingly. If you're promoting related products or services, a body or 
sidebar placement may be more appropriate because it can stay 
relevant and even contribute to the topic being discussed within the 
newsletter. Using a good ad server will help you manage multiple ads 
effectively and apply suitable targeting criteria to ensure ad relevance.
Design appropriately
It's important to consider the overall design of your email newsletter. If 
your newsletter has a lot of text and images, it's best to keep the 
number of ad placements to a minimum to avoid overwhelming your 
subscribers. If your newsletter has more white space and fewer 
elements, you may be able to include more ad placements without 
disrupting or degrading the reading experience.
It's important to ensure that the ad placements are not disruptive to the 
reading experience, and that they are relevant to the content of your 
email newsletter. By striking the right balance between providing value 
to your subscribers and promoting your products or services, you can 
effectively use an email ad server to serve ad placements that not only 
increase revenue but also engagement with your audience.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.