Ad serving benefits with native ads
                     Ad serving benefits with native ads
John Z
Writes on ad managing using 
ad server solutions, involved with 
Adspeed ad server software.
If you ask the average person how they feel about online advertising, 
most will probably tell you that they do not like them. The strange thing 
with that, though, is that every person who has a negative response to 
ads has more than likely clicked on a few over the years and might have 
been influenced by the advertising messages in one way or another. 
Advertising works because businesses would certainly not keep 
throwing money at campaigns that do not deliver results. Sometimes, 
though, the ads that we clicked on did not seem like ads at all. These are 
known as native ads and they are specifically designed to look like a 
natural part of the site as opposed to a flashing banner that we usually 
associate with online advertising. Let’s take a look at some of the 
positives and negatives of native ads.
Less annoying
The most common complaint about online ads is that they tend to get in 
the way of the website content. There are often two major reasons: the 
publisher places ads at unsuitable locations on their website and/or the 
advertiser uses too big and too flashy ads trying to grab your attention. 
On the other hand, native ads are meant to fit in seamlessly with the 
websites where they are placed. They look more natural and often do 
not have that annoying factor that flashy ads have.
Faster loading
Native ads tend to load much faster than other forms of advertising, and 
it’s all because of the way they are created and displayed. With a typical 
ad from ad exchanges or ad networks, multiple third-party ad requests 
need to be made before it can load. If you have many of these ads on a 
single page, you can already see how things start to slow down. 
Generally speaking, native ads involve fewer client-side requests and 
often use more server-side back-end integrations that naturally make 
them faster than the rest.
Less likely to be ad blocked
One of the biggest obstacles that advertisers and publishers face is 
getting around the ad blockers that more and more internet users have 
installed on their devices. While some sites require you to turn off an ad 
blocker before you can view content, others turn to native ads and first-
party directly-served ads as a more acceptable way of doing business. 
Native ads can help with this approach because are considered by ad 
blockers to be a less intrusive and more desirable form of ads. Many ad 
blocking software allow this type of ads because it does not make many 
third-party requests with domains that are on the block list.
More technical
With regular banner or text ads, all you often need to do is copy and 
paste a piece of code into your website, which even an internet novice 
can do without too much difficulty. Native ads are a little more 
complicated to integrate into a website because of the back-end 
integration. Depending on the native ad server, you may need to have a 
technical person on staff to make sure that the ads are properly 
integrated and things are working as expected.
Higher switching costs
If you do decide that native ads are the way to go, be sure to evaluate 
the ad serving costs and other related costs before making a decision. 
Due to highly customized setups and few standards, switching from one 
native ad server to another might involve learning new things and 
rewriting or adapting existing codes.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.