Ad serving in a post-pandemic world
                     Ad serving in a post-pandemic world
John Z
Writes on ad server software, involved with AdSpeed ad 
serving software/ Adspeed adserver 
No-one really knows for sure when a global pandemic will end, but there 
are usually signs that things are close to getting back to normal. Seeing 
the economy begin to slowly re-open and sports leagues allowing 
players to return to training, albeit under strict social distancing 
regulations, are just a couple of signs that there might be some light at 
the end of what has been a very long pandemic tunnel. Once things do 
get back to what we are used to, advertisers and publishers are going to 
need to think about how they will proceed in a post-pandemic world. 
There are certainly several things to consider, some of which we are 
going to discuss here, so let’s get right to it.
More online shopping
With many stores and services around the world closed for business during 
the pandemic, people have become even more reliant on shopping online. 
Even those people who were previously a little wary about taking to the 
internet to shop are now on board. Advertisers would be smart to jump on 
this trend and get the message out about all the products and services they 
have available online. This includes grocery stores who offer delivery and 
pick-up, as they should see adoption speeds up rather quickly once the 
pandemic is over.
More people work from home
During the pandemic, many companies offered their employees the 
opportunity to work from home. Given how well things have gone, you 
have to imagine that many will stay with this method of teleworking. 
That means higher web traffic, which also means more eyes on online 
ads at any given time during the day.
Bigger security issues
Many companies use strong corporate firewalls and virus protection on 
their computers and networks. However, the same protection is not the 
case for people working from home. While certain types of ads will now 
be able to reach employees outside of the office environment, the 
danger there is that malicious advertisers can load up malware and 
viruses that might get through and infect both home and business 
computers. This is why it is more complicated dealing with security for a 
work-at-home world and it’s important to use a reputable adserver.
Recession risks
While businesses will certainly be keen to get the message out in a post-
pandemic world, a return to some form of normalcy should not mean 
that they automatically start throwing money around on advertising. 
There are going to be a lot of people who lose their jobs permanently, 
and for many, money is going to be tight. We are slipping into a 
recession, which means that not everyone is going to be ready to go 
shopping right away. They are more likely to have less money to spend 
and have to be careful on their budget.
A continued shift to online advertising
A good advertising campaign is one that embraces several different 
forms of marketing. Some companies have been slow to embrace the 
online advertising model, but given the shift that we have seen in 
people’s shopping and buying habits during the pandemic, those 
companies are going to start shifting more of their advertising budget 
into the online world. Failing to do so may mean getting left behind 
when others in the industry make that move. This is good news for 
online publishers as traffic and ad serving will continue to grow going 
forward.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.