Ad serving and privacy issues
                     Ad serving and privacy issues
John Z
Writes on ad managing using AdSpeed ad server, involved 
with Adspeed Ad serving solution.
People knowing about your business might start with seeing your ads 
online. When it comes to advertising, the goal is to draw in as many 
people as possible so that they will purchase your products or services 
and continue to do so for as long as you are in business. Great service is 
the key to keeping a customer once you draw them in. Nowadays, it’s 
easy to get your ads out to the masses quickly with many available ad 
servers but you can hurt your business if you do not pay attention to the 
privacy issues and regulations that are an integral part of the advertising 
business. Here are a few things you need to know about privacy before 
you begin serving ads.
Keep it simple
Advancements in technology have made it easy to get ads out quickly to your target audience. 
Some people seem to think that they are free to do as they please, but they sometimes fail to 
follow the rules that are in place for advertisers and publishers. Often, technology is not the 
limit but other legal and ethical concerns are the deal breaker. You cannot just place any type 
of ad that you see fit or use ad targeting to discriminate people. There are rules and ethical 
concerns that need to be considered and adhered along the steps. It is better to keep your ad 
campaigns and targeting parameters simple, understandable and reasonable. Over-complex, 
complicated and fancy ad technologies can make issues difficult to troubleshoot and explain to 
the public. Without being able to explain what is going on behind the scene, it is not easy for 
the public to trust the ad technology.
Stay transparent
We have all seen the small print or disclosure link near an advertising 
placement, but how many of us take the time to actually read and 
understand it? Whether we read it or not, it is there for a reason, which 
is to maintain a level of transparency that customers need to see. 
Viewers need to be aware of what you are doing with their data, how 
much of it is collected, how it is shared, if at all, and how long you keep 
that data on file. If you cannot answer any of those questions when 
asked, that is a problem that needs to be fixed with a clear data and 
privacy policy for your ad serving setup.
Understand web browsers
While your goal is to reach as many people as possible with your ads, 
you also need to be aware that it is not everyone that wants to see 
them. Modern browsers increasingly offer their users more privacy 
protection options, such as ad blocking, tracking prevention and the 
ability to turn off cookies. These settings are enforced by the browser 
and the more people use them, the bigger the impact to advertisers and 
publishers. The advertising industry must learn to depend less on 
personal data and use non-personal data more effectively.
Respect user preferences
The best way to show that you respect your users is to give them control 
what they want to see and what they do not want to see. Viewers 
understand that publishers and website owners depend on ad serving as 
a source of income to stay in business. However, having creepy ads 
follow users around or seeing too many ads on a page definitely 
contributes to the problem. Viewers need to be allowed to block certain 
types of ads, as well as being able to opt out of ads that they are no 
longer interested in seeing. This is especially true for email ads, which 
can very quickly be marked as spam if the opt-out or unsubscribe option 
is not made available.
Create a strong business model
If your business depends on advertising, make sure it is sustainable. The 
easiest way to do that is to treat each and every customer with a high 
level of respect. It is possible to advertise without invading people’s 
privacy and without collecting and relying on too much personal data. 
Do not blast out false or misleading information in your ads. If you do 
need to collect personal data, keep it to the bare minimum.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.