Ad serving tips for email marketing
                     Ad serving tips for email marketing
John Z
Writes on ad managing using ad servers for 
publisher s, involved with Adspeed ad server 
for publishers.
There are countless different ways to get the word out and make money 
via advertising. While some advertisers focus on website ads, there are 
plenty more who understand the power of email. This is a form of 
advertising that has been around for quite some time, and while new 
methods come and go, email advertising remains as a cost-effective way 
to quickly get the word out to a lot of people with just a single click. 
However, you will receive better results if you take the time to craft 
emails that appeal to the recipients. Listed below are some ways to 
improve your email marketing results:
Create email templates with designated ad spaces
The goal with online advertising, besides generating clicks, leads and 
sales, is to make the ads look as natural and as attractive as possible. 
Yes, you want them to stand out, but you also want them to look like an 
organic part of your website or email. With email ads, you can design 
email templates with ad placements in areas where they are clearly 
visible but not a dominant part of the message. Making them too big 
and bold can create a cluttered mess if not properly designed and can 
lose its effectiveness if used too frequently.
Don't lean on newsletters alone
When you think of email advertising, it is usually newsletters that spring 
to mind immediately. The idea here is that recipients are getting 
something interesting and valuable, with the ads tossed in for good 
measure. However, newsletters should not be your only form of getting 
the word out. Routine and transactional emails should also be part of 
your email marketing campaign. They might be less attractive but they 
are high in volume.
Use an email ad server
Managing your emails and ads on the fly is important, so is having 
access to detailed reports that clearly show how well your marketing 
efforts are going. The most effective way to do this is to team up with a 
reputable ad server that supports email ad serving. It is perhaps the 
easiest way to change your ads quickly without the need to mess with 
email templates constantly and track impressions, clicks and other ad 
metrics.
Take advantage of email macros/tags for better 
reporting and targeting
It is impossible to make everyone happy with every email ad that you 
send out. You can certainly improve your chances of your emails being 
opened and ads clicked on when you customize your marketing efforts 
by targeting a specific group of subscribers. Email macros of the email 
distribution platform combining with ad macros from the email adserver 
are the way to make this happen. You will also find that by segmenting 
your audience in this way, your reports and data will become clearer.
Start slow
Before you start hammering out all manner of different email ads, it’s 
always a good idea to build up your audience first. When you do decide 
to start introducing ads, do it slowly. This will give you an idea if your 
subscribers are receptive to the idea. If you are getting low click rates or 
are seeing people opt out once you start using ads, it may be that you 
don’t have the audience for it yet. If, on the other hand, they are 
receptive, you can slowly add more if needed and after a serious 
consideration of pros and cons in doing that. However, always keep in 
mind that advertising should never be the main focus of the email 
because that’s not why your audience gave your his/her email address 
initially.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.