Advantages of a hosted ad server
                     Advantages of a hosted ad server
John Z
Writes on ad server platform, involved with 
Adspeed adserver software & Ad server software.
An ad server is the core system that delivers ads to viewers and 
measures ad performance. All publishers and advertisers should use an 
ad server. You have 2 options when choosing an ad server. You can buy, 
download and install an ad serving software onto your own servers to 
run an in-house ad server. On the other hand, you can subscribe to a 
software-as-a-service ad server and pay a monthly fee to use their 
servers. They often charge a fee based on the number of impressions 
and traffic of your website or app. There are many advantages of using 
hosted ad servers and we’ll discuss them in in the next few articles
Time saving
To have your in-house ad server, you need to have extensive technical 
knowledge or hire some software developers or engineers to help you 
set up and operate the software. Each ad serving software is unique and 
has its own features so before spending a large sum on a software to 
buy, you need to spend time for a careful and thorough evaluation to 
ensure it meets your requirements.
When you outsource the ad server, you still need to choose the right ad 
server. However, it is a smaller and simpler commitment. You can simply 
sign up for an account, pay a subscription fee and begin serving ads. 
Many ad servers offer a free trial period and demos so you can quickly 
see if that ad solution is a good fit for your business. If you do not like it 
or it does not offer the features you need or want, you can switch to 
something else quite easily, especially during the initial stage.
Better ad serving performance
People are very impatient these days. Anything that does not load 
instantly will raise a red flag. Viewers will only wait up to a few quick 
seconds before they click to another page or simply close it. Page 
loading speed depends on all the page components, including ads, to 
finish loading. Therefore, if ads are slow to load then they will slow 
down the pages. Therefore, you want all components to always load fast 
but in this specific case, you want ads to load fast.
If you download and install an ad serving software on a single server, it 
is a single point of failure. If this server goes down, your ads will break. If 
your website visitors are from a different continent, ad loading speed 
will be slower for them, which is not a good thing. To solve this problem, 
you can install the same ad serving software on multiple servers or at 
different locations. However, it will make everything more complex and 
expensive. Good hosted ad servers invest in their infrastructure and 
utilize many servers at multiple data centers to ensure fast performance 
and reliability. To get the same scale with an in-house ad server, you 
need to have a very busy site or app that serves millions of impressions 
daily to make it worth the required investments.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.