Advantages of an on-demand ad server
                     Advantages of an on-demand ad server
John Z
Writes on ad servers software, involved with Ad servers 
for publishers & Adspeed Ad serving solution.
Businesses looking to serve ads have a lot of different options open to 
them but an on-demand ad server is arguably one of the most flexible 
options out there. Like everything, there are pros and cons to be 
considered when going with an on-demand ad serving solution. 
However, the positives far outweigh the negatives and that is what we 
are going to focus on today. There are many more advantages than 
those mentioned in this short article, but the ones listed here are some 
of the most important factors to advertisers and publishers.
Affordability
Every business, no matter its size, has a budget that needs to be 
adhered to. One of the great things about on-demand adservers is that 
there are plans and packages to suit every budget. You only pay for 
what you use, often a monthly fee for ad serving service based on the 
number of monthly ad impressions. However, you also have the ability 
to scale up to serve more ads as your business grows. It’s as simple as 
moving up to a larger plan that can handle all your marketing needs.
Ease of use
Some ad serving solutions require you to download software, install 
onto your own servers, and configure the many settings, which is not 
particularly user friendly. With an on-demand ad server, they host and 
maintain the software on their own servers. You do not need to hire 
technical staff to take care of those things that you don’t really 
understand or want to. There are no operating costs over and above 
what you pay each month for the plan that you have chosen. It’s simply 
a matter of picking the plan that suits your needs and getting your ads 
served as quickly as possible.
Convenience
Many of us access the internet while we are on the go nowadays. 
Business owners need to be able to access their account and check in on 
data and stats at any given time and from any location. Traditionally, it is 
slow and cumbersome. With an on-demand ad server, it’s easy to login 
to your account and access what you need on any device anytime. 
Making changes to ads, ad placements, ad targeting or scheduling 
reports are just a few clicks away. It simply doesn’t get any more 
convenient than that.
Speed
There is nothing worse than having to wait when you need to make 
changes to existing ads, or upload new ones. With an on-demand server, 
all changes can be performed in minutes and take effect immediately. 
You also get access to ad stats and reports in real time, giving the 
information you need to quickly make adjustments to your ads so that 
they are more appealing to potential customers. Speed and agility are 
some of the most important advantages of digital advertising.
Versatility
As we mentioned at the start of this list, you only use what you need, 
which is perfect for advertisers and publishers looking to get started 
with a smaller budget. Scaling up is as simple as switching to a larger 
plan or adding more modules and features that help enhance your on-
demand ad server experience. There is nothing better than being able to 
customize your experience as opposed to paying more than you can 
afford for features and capacity that you will never use or need.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.