Benefits of an ad server API
                     Benefits of an ad server API
John Z
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
An ad server is only as good as the results it delivers, which is why both 
publishers and advertisers go to great lengths to keep track of how their ads 
are performing. All good ad servers provide online accesses and updates to 
their users. But what if they don’t really cover all the bases that you need? 
This is where an Application Programming Interface (API) comes into play. 
The API allows publishers and advertisers to create their own custom code 
and scripts that help them have more control of the data, customize 
workflow and other integration benefits. If you have the technical ability to 
create such code, it really pays to go with an ad server that offers an API as 
part of their services. Let’s take a closer look at just some of the benefits of an 
API.
Automated ad management
If you have only a few ads, you can take the time to manually put together ads 
and campaigns. However, it is not the case when you routinely have many ads 
because creating them would be very time consuming. Instead, you can write 
custom scripts that can do it all automatically. Not only will an API allow you to 
create new ads and campaigns, it will also allow you to create and set up those 
ads in bulk and fast. This leaves you with more time to tackle other projects 
that may be more pressing. This point brings us very nicely to our next benefit.
Time saving
It is certainly exciting to see an ad perform well, but the reality is that it 
takes time to create ads and then go through all the data to make sure 
that they are performing as well as hoped. It’s laborious and time 
consuming. With all that invested time, mistakes will still find a way to 
get through. Also, time really is money when it comes to the advertising 
business and the more time you can free up, the more money you can 
potentially save, which means more revenue from ad serving. This is 
perhaps the biggest reason why publishers and advertisers make use of 
APIs.
Integration with other systems
Every business has its own unique approach to generating leads, selling 
ads, and building client relationships. Therefore, it would make sense 
that they want to apply their own workflows and processes when using 
a third-party ad server. The ad server’s API can help them to do just that 
because you can write custom code to integrate it with your existing 
systems and other third-party vendors so that they all fit together under 
your control.
Taking advantage of a proven infrastructure
Building and running your own an ad server can be tough, especially for 
new businesses. The good news is that with an API, you can have your 
own white label ad server and yet build your business on top of an 
already proven set-up. With the use of an API, you can retain more 
control and get the information you need quickly.
Custom reporting
Besides the time saved, another great benefit of using an API is to gain 
access to reporting just the way you want it. Get what you need and 
leave the rest aside. It allows you to cut through all the data, get to what 
you need and display your own report, just the way you want to see it. 
Additionally, you can create custom monitoring rules that trigger alerts 
or perform certain actions. The API offers a higher level of flexibility and 
a customized way of getting exactly what you need.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.