Benefits of using your own ad server for Roku channels
                     Benefits of using your own ad server for Roku 
channels
John Z
Writes on ad server solutions, involved with 
Adspeed adserver software & 
Adspeed Ad serving software.
Back in the day, advertisers were limited to traditional TV, radio, and newspapers 
to get the word out about their products and services. Things began to change 
with the arrival of the internet, with businesses able to get their message out 
inexpensively and quickly, while also being able to hit a targeted audience. One 
place where some advertisers don’t always think about is Roku for ad serving, 
which is crazy when you consider that there are roughly 50 million people 
currently using Roku. For those who may not be aware, Roku is a streaming device 
and app that hosts all manner of different channels that are basically accessible 
within a single app/device. There are channels made for all kinds of different 
subjects and that opens up many advertising opportunities. There are many 
reasons why using your own ad server for your Roku channel is a great idea.
Flexibility
When you go to other video platforms, such as YouTube and Vimeo, 
there are many restrictions and policies in place when it comes to ad 
serving. You often don’t get to control much of what is showing and only 
get a small revenue share. That is not the case when it comes to 
advertising on Roku when you become a Direct Publisher. There are so 
many ways that you can make the channel lineup work for you and your 
advertisers, which is something that we will get into in the next benefit.
Targeted ad placement
You, as the channel owner, know your audience best. When you put ads 
into your video content, the ideal thing is to put them where they will 
have the biggest impact. Something that your viewers might find 
relevant and interesting while they consume the video content. This 
targeted ad serving means a stronger probability of the ads being 
profitable and good ROI for your advertisers. To do this, you want 
control over which ads to show. Roku allows you to use your own video 
ad server to place ads into your channel. You can place an ad on a 
specific video that is the most suitable. That is much better than relying 
on third-party ad networks or exchanges to serve whatever is available 
in their inventory.
Direct advertisers
When you have your own video ad server, you are in total control of the 
ads that you show. You are also in control of the ad rates, which gives 
you the opportunity to draw in new advertisers with special and 
discount pricing for a limited time. There is no need to go through a 
middleman who takes a big chunk of from the ads that you are running. 
It may take a little bit of work to bring in advertisers at the start, but the 
profits and long-term direct relationship with advertisers make the 
effort worthwhile.
Mixing ads
With your own ad server, you can mix ads from different sources. While 
you are trying to build a list of direct advertisers, you can still make 
money by serving ads from other ad networks and ad exchanges. This is 
the ideal way to increase revenue and keep the ads coming when you 
are trying to increase the number of direct advertisers. You can create a 
balance that maximizes ad revenue while smoothing out changes in 
seasonality or business cycle. Since you can make more selling your ad 
space to direct advertisers, reserve premium ad spaces for those 
directly-sold ads. Non-premium or remnant ad placements can serve ads 
from ad networks and ad exchanges.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.