Benefits of outstream video ads
                     Benefits of outstream video ads
John Z
Writes on ad server solutions, involved with Adspeed 
advertising platform & Ad server software.
When we talk about video ad serving, we often think about publishers with a 
focus on video content like YouTube. However, that is not always the case. You 
can display video ads on non-video sites. That is why outstream video 
advertising is an important ad format for publishers who have limited video 
content or sometimes no video content on their site.
How it works
When the viewer scrolls to an out-stream video advertising unit, a large video 
player automatically displays and begins to play the video ad, often without 
sound. Because the video ad floats out of the main site, it is called an out-
stream ad.
Flexible placement
The placement for this ad format is flexible. It can be placed between paragraphs of a text or 
within a site widget. It is suitable for many site owners, including non-video publishers. 
Therefore, it can be displayed on more sites than in-stream video ads such as pre-roll video 
ads. Publishers who have most of their traffic from blogs, forums, articles can monetize those 
traffic with outstreams. This expanded reach makes buying video ads easier for advertisers and 
selling video ads in all kinds of content for publishers. Even outstream ads have many 
advanced features and functionality, it can be played on different devices, including on mobile 
phones and tablets. This is important because mobile usage is exploding with people carrying 
their phone days and nights. Any ad format that is not supported or optimized to view on 
mobile devices will be very limited.
User control
When someone is viewing any page, which could be a blog post, a forum 
discussion, or an image gallery, the outstream video ad will auto-play 
without sound when the viewer scrolls to a certain area of the article. 
The viewer sees the ad and can choose to close it, unmute it or continue 
to scroll down to ignore and close it. On the other hand, an in-stream 
ad, such as a pre-roll video ad, requires viewers to watch the entire ad 
or watch for a predefined number of seconds before they can skip the 
ad. An out-stream ad attracts the viewer’s attention when it initially 
plays but can be turned off instantly if the viewer does not want to see 
it.
Premium format
An outstream video ad is an independent ad placement. It is not an 
introduction or related to other videos that viewers might easily forget 
or get confused. It stands out, demands more attention and has a higher 
impact. Many publishers, including major ones, have adopted outstream 
videos because they realize that it is a premium format. As a premium 
format, it is still not popular as the banner ads but it has its unique 
advantages and use scenarios. Since outstream ads only become active 
when it is visible, viewability is very high. Brands and advertisers can 
worry less about ad fraud when they buy outstream ads.
Ad targeting
Because of its placement within content, outstream video ads feel more 
integrated and organic with the surrounding content. With proper 
contextual and keyword targeting, the ad server will be able to choose 
an outstream video ad that is very relevant to the page content. This 
relevancy is a win-win because it gives viewers some insight or 
introduces new products or services related to what they are reading 
about on the same page. For the advertisers, it generates a higher 
response rate. For the publishers, it brings in higher ad revenue.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.