Benefits of a video ad server for Roku
                     Benefits of a video ad server for Roku
John Z
Writes on ad server software, involved with Adspeed 
adserver platform & AdSpeed ad servers
Back in the day, the number of ways to advertise and get your message 
out were rather limited. The arrival of the Internet, smart TVs, set-top 
devices like Roku and video streaming services changed everything 
about how we consume video content. It is possible for people to create 
their own streaming channels to put in front of a huge audience, whilst 
also making it possible for a new source of ad revenue. If you are 
thinking of getting in on Roku advertising and are looking at using a Roku 
ad server, you are probably wondering about the potential benefits. 
Let’s take a look at a few that might just convince you to follow that 
path.
Channel publishers earn ad revenue
If you are passionate about something and know how to make or source quality 
video content on that topic, you stand a good chance to make money by creating 
your own video channel on Roku. There are all different reasons to create content 
for a Roku channel, but making money has to be near the top of the list. Earning 
money from ad revenues can make it possible for video publishers to improve a 
channel and get more traffic onto it. It is often the difference between publishers 
being able to deliver new content and having their channel forced to fold. There is 
a massive audience available on Roku platform, but also a ton of competition.
Sell directly to advertisers
One of the great things about being in charge of a Roku channel is the 
ability to control exactly what your viewers see in both content and 
advertising. With the ability to cut out the middleman and sell ad spaces 
directly to individual advertisers, publishers can build direct and long-
term relationships with advertisers and curate the type of ad content 
that they want to deliver. That means partnering with advertisers that 
fit the channel brand and genre, which in turn means potentially higher 
ad views and clicks.
Provide detailed reports
With your own video ad server, you gain access to all sorts of valuable 
data that can be shared with your advertisers. By building up a solid 
amount of data, you can begin to see which ads work, and which fall 
flat. These insights are highly beneficial to both you and the advertiser. 
They can tweak their ads to suit your audience, while you can use that 
data to attract more advertisers by showing them how responsive and 
desirable your audience is.
Mix up your ads
Rather than simply relying on one revenue stream from advertising, you 
have the ability to mix things up and increase your potential earnings. 
While direct advertisers are great and more profitable, supplementing 
with ads from third-party ad networks and ad exchanges is a quick way 
to pull in some revenue and fill up your ad spaces, especially for 
remnant ad inventory and during your initial startup stage.
Manage multiple ads from one account
Things can begin to get very complicated very quickly when you have to 
juggle with numerous different advertisers and campaigns. With your 
own video ad server, everything that you need to run the ad business 
side of your Roku channel can be viewed and managed in one place. 
Adding new ads, deleting old ones and getting detailed reports is that 
much easier to do when you are dealing with just a single account.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.