Benefits of video ad serving
                     Benefits of video ad serving
John Z
Writes on ad server solutions, involved with Adspeed ad 
server software & Adspeed Ad serving solution
Ask the average person what they believe is the most popular search 
engine and most will probably give the correct answer of Google. It’s a 
pretty obvious answer, but you might well be surprised at what sits at 
number two. It is YouTube that holds that distinction, which should give 
you some idea of just how popular videos have become in the internet 
age. With that in mind, it should not be a surprise that more and more 
advertisers are looking at video ad serving as the way forward, or at 
least as part of a broader marketing campaign. There are plenty of 
benefits to be found with video ads, so let’s take a look at a few.
Popularity of streaming
In case you haven’t noticed, there are now countless streaming options 
that allow you to cut the cord with cable and essentially create your 
own personalized content and bring it with you everywhere. Streaming 
services such as Netflix, Disney+, Hulu, Roku, AppleTV, and more are 
pulling in new subscribers every day, which opens up a great 
opportunity for advertisers looking to get the word out via these 
platforms.
Multiple devices
One of the great benefits of video ad serving is that you don’t need to 
wait for potential viewers to log on a single device. Traditionally, the 
living room’s TV was the center of video watching. Videos can now be 
viewed just about anywhere and across multiple devices, from 
smartphones and tablets to smart TV’s and PC/laptops. Pretty much any 
device is now a streaming device that downloads content from the 
cloud. People are now connected to the internet around the clock, 
which means that your ads also work around the clock. That can only be 
good for business.
More people staying home
The pandemic has caused a lot of people to rethink how they go about 
their daily life. Many are choosing to work or attend school from home, 
while many more are skipping going out in favor of seeking out 
entertainment at home. What that means is that much more time is 
being spent on streaming services, which again means potentially more 
viewers for your video ads. People who are now in the habit of seeing 
ads this way are going to become a good deal more likely to react to 
those ads.
More trackable metrics
Let’s imagine that you run an ad on traditional TV for your business. You 
might well see an uptick in sales or visitors, but beyond that, how can 
you track how the ad performed? With online video ads, you will have 
access to a video ad server that delivers all sorts of data for each video 
ad you deliver. You can quickly find out what works and what doesn’t, as 
well as getting a better handle on your target audience.
Open to advertisers of all sizes
When you look at ads on traditional TV channels and cable networks, 
you most commonly see major businesses and brands dominate the 
airwaves. It required a big budget to run a video ad on TV. The only time 
you really see local companies is late at night when very few people are 
watching. With online video platforms, ad technology made it easy and 
cheap to manage multiple ad placements, campaigns and advertisers. It 
basically democratized video ad serving. Video ads are now open to 
everyone, big and small businesses, making it much easier to find an 
audience.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.