Benefits of a white label ad server
                     Benefits of a white label ad server
John Z
Writes on ad server, involved with ad server platform & 
Adspeed Ad serving software.
A white label ad server is a type of software that allows businesses to 
host and manage their own advertising campaigns, while still using the 
existing and proven infrastructure and technology of another company. 
White label ad servers offer many benefits for publishers that want to 
monetize their traffic through advertising and advertisers that want to 
distribute their ads on other websites. Below are several benefits of a 
private label ad server:
Branding
One of the main benefits of a white label ad server is that it allows businesses to retain their own 
branding while taking advantage of all available ad serving features. By default, ad servers display their 
own domain names and logos but you can upgrade or subscribe to an add-on to switch to use your own 
branding material. This means that you can use your own logos, images and domain names, rather than 
being required to display the logo and name of the ad server provider. It will look and feel like your own 
ad server. You can also customize the text font, style, color and other things. This can be especially 
important for businesses that want to maintain a consistent brand image across their systems and a high 
level of professionalism with their clients. Your clients will see the ad tag and sign into the control panel 
to check ad reports with your chosen domain name. They will see the same color theme and template 
across different areas of your website.
Scalability and Flexibility
White label ad server offers a high level of flexibility, which allows businesses to easily adapt with the 
campaign requirements and make changes as needed. This can be especially helpful for businesses that 
need to quickly respond to changes in their industry or target audience. The back-end ad serving usage 
can scale up or down with a business's needs. As traffic and ad inventory grows, the ad server can be 
easily configured to handle the increased volume of ads and campaigns. On the other hand, if your 
business is seasonal, you can scale down to a smaller plan when peak traffic is over for the year. You take 
advantage of existing infrastructure built by the ad server company that is battle-tested and optimized for 
a significant amount of traffic. This can be especially helpful for businesses that are looking to grow their 
advertising revenues over time. You do not have to build your own ad server from scratch or to worry 
about how things work behind the scenes but can rest assured that things just work out of the box.
Integration and Customization
White label ad servers can often be integrated via API (Application Programming 
Interface) with your other systems and platforms, such as websites, email 
marketing tools, and CRMs. This can make it easier for businesses to manage their 
advertising campaigns alongside their other marketing efforts, tailor the ad server 
to their needs, customize their workflow and automate routine tasks. Some 
technical knowledge is required to take advantage of these advanced integrations 
but the long-term investment will pay off if it can save you time from manually 
collecting data from different places or repeat the same tasks again and again.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.