How to create an effective video advertisement
                     How to create an effective video advertisement
John Z
Writes on ad server software, involved with Adspeed 
adserver platform & AdSpeed ad servers
Online video advertising is not a new ad format. It’s been around for many years starting 
with TV commercials, moving billboards, and now expanding rapidly online. This move to 
digital video ad serving follows viewers who go online to consume more and more video 
content from their favorite apps and websites. Advertisers know video ads are one of the 
most effective formats because people these days have a very short attention span. They 
want information in bite-sizes. Video ads help advertisers get their message across quickly 
and effectively. Making a video ad used to require many professional equipment and tools. 
It is no longer the case as you can make one at home with your phone’s camera and make it 
look good with many available video editing apps.
To put together great video ad campaigns, there are a few things that you need to keep in 
mind. Below are some best practices that you can incorporate into your next video 
advertising campaign:
Focus on your message
Don’t focus too much on getting sales even though that is still the goal. 
Doing so will often come up as a hard sell and being pushy, which might 
turn viewers away. Instead, carefully craft your message that your target 
audience will agree and use a visual story to convey that message to 
them. The goal is to make them remember your ad and have a positive 
experience with your brand.
Show your product in action
Videos contain a lot of information and that factor is ideal to showcase 
your product or service, especially to an audience who has not 
experienced your brand before. It is your chance to show them what 
your brand does and how they will be using your product or service. A 
quick demo or a real-life usage will help viewers visualize the benefits 
into their own life.
Don’t sound too scripted
Even though most viewers will understand the video ad has a script, it is 
still a turn off if they feel it that way. Your ad copy or script should avoid 
the cliches and formal sentences. It should sound like a regular 
conversation with natural or even raw emotions. Start with a general 
outline or a list of bullet points. Don’t try to include every single word 
from the script into the video ad. It is easier said than done so you might 
need to hire a professional actor or an ad copywriter.
Use suitable music in your video ad
Music brings out feelings and that is what you want in your video ad. It 
helps set the mood for the ad experience and make the ad feel more 
connected and personal. However, it’s important to use a tune that is 
suitable, not too extreme and not too plain. There are paid and royalty-
free sources for tunes so first try looking for a suitable royalty-free 
music that allows you to use the tune legally without paying a fee.
Include a call-to-action
At the end of your video ad, you need to lead the viewers to the next 
step. You can ask them to visit a website, call a number or check out 
your social media page. The action should benefit your business and 
your viewer as well. An effective call-to-action will boost your 
engagement metrics such as number of subscribers, clicks or 
conversions and ensure a positive ROI on the ad campaign.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.