Finding the best ad server for your website
                     Finding the best ad server for your website
John Z
Writes on ad hosting, involved with AdSpeed ad servers & 
Adspeed Ad server for publishers.
Choosing the right ad serving vendor for your website can be a daunting 
task, but it's essential for managing multiple advertisers, maximizing 
your advertising revenue and providing a seamless user experience. An 
ad server is a technology platform that manages the delivery and 
tracking of digital advertising campaigns. It enables publishers to 
manage and serve ads for multiple advertisers, track impressions and 
clicks, and generate reports on ad performance. In this article, we will 
discuss the key factors to consider when selecting an ad server for your 
website.
Platform compatibility
One of the first factors to consider when evaluating an ad server is platform 
compatibility. The ad server you choose should be compatible with your 
existing website's content management system (CMS) or other technologies 
that you are using. Your existing software stack might dictate what you 
require in an ad server. However, the good news is that many ad servers are 
independent from your back-end software. They use standard HTML, 
JavaScript and API for a seamless integration into your website, providing a 
smooth and efficient ad delivery experience.
Scalability
As your website grows, you'll need an ad server that can scale with your 
needs. Make sure to choose an ad server that offers a suitable starting plan 
when you first sign up but at the same time, have a larger plan for your future 
growth. It should be able to handle a large volume of traffic and can accept a 
large number of ad requests. This will ensure that your ads are delivered 
quickly and efficiently, even during periods of high traffic. You do not want 
your visitors to wait for ads to load because they will not wait. Therefore, 
having a high performance ad server should be one of your top criteria.
Cost
The cost of an ad server is always a factor to consider because you have a 
limited budget for it. You do not want to pay an arm and a leg for ad serving 
because it is only a small part of the whole chain. However, you should not 
expect it to be free because it costs resources to serve ads and keep track of ad 
metrics. Watch out for free ad serving options because it often comes with 
limited features and no support. Many ad servers charge based on usage, often 
the number of ad impressions or clicks. Choose an ad server that fits within 
your budget, while still providing the features and capabilities that you need.
Technical support and customer service
As with any technology, there are errors, bugs, and issues that arise 
from time to time. It's important to choose an ad server company that 
offers excellent support. This will ensure that you have someone to turn 
to when you encounter an issue or have questions. Look for an ad server 
that offers knowledgeable support and comprehensive customer care. 
You can send a few inquiries to see how they answer and if those 
answers directly address what you are looking for.
Ad formats
Different ad servers support different ad formats, such as display ads, 
video ads, email newsletter ads, native ads, and mobile ads. Choose an 
ad server that supports the ad formats that you plan to use on your 
website. The chosen ad formats should fit into your existing layout and 
should not negatively affect the viewer’s experience to a degree that 
they avoid visiting or staying on your site because of the ads.
Reporting and analytics
A key aspect of an ad server is its ability to provide detailed and accurate reporting 
and analytics. This will enable you to track the performance of your ads, including 
impressions, clicks, events, conversions, and revenue. Make sure the ad server you 
choose has robust reporting and analytics capabilities that will help you understand 
your audience, their behavior and optimize your campaigns. One convenient feature 
is automated email reporting that allows you to schedule the ad server to send 
reports directly to your email or your advertiser’s email on a specified interval. For 
example, send a report of impressions and clicks of last month on the 1st of each 
month.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.