How to monetize your Roku channel
                     How to monetize your Roku channel
John Z
Writes on ad server, involved with Adspeed advertising 
platform & Adspeed Ad serving software.
The Roku platform is a popular streaming video service that provides over-the-top 
content across various Internet-connected devices. There are Roku-enabled TVs, Roku 
sticks for regular TVs, and Roku app on smart phones. It is an easy-to-use media player 
with a huge library of entertainment and other video content. As of January 2023, 
Roku has over 70 monthly million active users and billions of streaming hours per 
year. Users can install additional apps and many interesting niche channels that match 
their interests. Because of that, these viewers are highly desirable because they are 
more likely to watch and engage with the channels they specifically chose to add into 
their account. Channel publishers can earn ad revenue from their audience because 
Roku allows publishers to use their own ad server to display ads from direct-
relationship advertisers and ads from other third-party sources. If you are interested 
in monetizing your channel, here are a few things you can do to make it happen.
Sign up for video ad networks
Finding advertisers on your own, especially in the early days of your channel, might be tough 
and time consuming if you do not have any experience in selling ads or have some established 
relationships with advertisers. Therefore, it might not be a bad idea to go through a third 
party and sign up with a respected video ad network or exchange. The video ad network or 
exchange will take a significant percentage of ad revenue as their commissions. Nothing is 
free here so make sure you understand the revenue sharing arrangement to avoid surprises. 
There are many different ad networks and exchanges to choose from. Some are good but 
many are bad and down right scammers running a fly-by-night operation. Therefore, do not 
just choose one because of its high advertised rates or a fancy website.
Look for one with a proven record of paying out their revenue share on 
time, have high-quality advertisers and offer more controls that allow 
you to show the type of ads you want. Remember, Roku allows you to 
have your own video ad server so there is no rule against mixing and 
matching ads from your own advertisers and ads sourced from third-
party video adservers. Actually, it is recommended to serve ads from 
your own advertisers as a premium group first before serving third-party 
ads as a secondary group.
Product placement
Another good way to run ads that is a little more organic and even more natural is to go 
with product endorsement, infomercial, or product placement. This is something that has 
become very common in the social media world, with influencers introducing new products 
to their followers, many of whom are keen to use the products and services of the people 
that they follow and trust. You can choose products and services that are high-quality, 
proven, and that you really believe in. It is a good tactic to offer up a unique link, coupon 
code, or phone number that helps you and your advertiser track conversions. You need to 
collect and present all possible ad metrics during ad serving so that advertisers see the 
value of your channel and renew their ad campaigns into the future.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.