Popular ad serving trends for 2020
                     Popular ad serving trends for 2020
John Z
Writes on ad server software, involved with Adspeed 
advertising platform & Adspeed ad serving software
Each year brings new technology and fresh changes to advertising that 
could feel overwhelming for publishers and advertisers. However, many 
changes are evolutionary, gradual and not deal-breakers. Learning and 
planning how to use or adopt these new ad tech for your business will 
ensure your company’s survival and growth into the future.
Outstream video ads
Advertisers are familiar with video ad campaigns that are displayed within a video player 
before, during or after another video. They are in-stream video ads called pre-roll, mid-roll and 
post-roll video ads. Instream ads are only suitable for publishers with videos as their main 
content. That means a limited number of ad placements and non-video publishers missing out 
on a popular format. On the other hand, out-stream video ads allow publishers to show video 
ads outside a regular video player. It could display in between articles, widget boxes or text 
lines. This opens up video ad serving to more publishers and expands reach for advertisers. 
Additionally, outstream ads are often loaded only when the user scrolls down to make the ad 
placement visible on screen. This means they actually watch the advertiser’s video ad and the 
viewability ratio is high.
While outstream videos can be considered intrusive because they can 
interrupt your reading experience as you scroll down, you can choose to 
ignore them by scrolling past their ad placements or press the Close 
button. Many outstream ads are also designed to play without sound, 
and pause as soon as they’re out of view.
Content Recommendation
Many publishers have recommendations at the end of each page with 
links to other articles on the same site and/or paid ad links to other 
sites. Most of them are picked automatically by the content 
management system (CMS) based on the categories, post tags or by a 
third-party ad server based on the ad targeting criteria. Cross traffic 
promotion between pages increases pageviews, ad impressions and also 
understanding of user’s interests.
Augmented Reality (AR) and Virtual Reality (VR)
AR and VR are where the latest innovative ideas are because there are so many 
new and creative applications. It is enhancing the end-user’s experience in all 
sectors. We have AR-enabled games like Pokemon Go in entertainment. Virtual 
conferences and live events are powered by people in their avatars and animated 
interactions. Museums open their collections with virtual-yet-realistic tours. 
Realtors show houses for stay-at-home clients. Students and teachers participate 
in discussions with classmates from their own homes. Consumers try out new 
clothing items and styles without getting into a physical store or getting their hand 
on physical items.
Facebook’s Spark AR allows anyone to create effects, filters and share with other 
users. Google Lens is a useful image recognition technology that makes your 
camera smart by performing live image searches. These companies understand 
the power of AR and VR and how successful they can be when letting the public 
contribute and share ideas and codes.
Voice marketing
E-commerce continues to lead the way into the future. Companies 
understand that voice is a suitable and profitable technology to drive 
sales and revenue. Voice user interface is an innovative tool that 
enables contactless, safer, faster, and more efficient customer 
engagement. The reason is simple. Voice is our basic communication 
method. It surrounds everything in our life, including activities that are 
primary interests of marketers such as purchases, payments and more. 
Advertisers and brands are working with new voice startups and 
bleeding edge voice technologies powered by AI to engage with more 
people in more ways. The ultimate goal is to build something that is 
intuitive in a language that they are comfortable with, making it easy for 
them to place orders using voice commands.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.