Best practices for video ad serving
                     Best practices for video ad serving
John Z
Writes on ad managing using ad server solutions, 
involved with Adspeed ad server software.
Video advertising is popular because it is easy to consume within a short 
amount of time. People are getting busier and busier. They have many 
options available on the market to consume content. Video is 
consistently one of their first choices because they can digest a lot of 
information quicker than reading multiple lines of plain text. With the 
expansion of high-speed cellular networks, especially with 5G, video ad 
serving is everywhere because it's fast and effective.
Optimize load time
Video files are bigger than other ad formats so it is important to take ad 
loading time into consideration for an overall positive user experience. If 
your page takes more than 3-5 seconds to load then users might move to 
another page or even another site altogether. Using a fast CDN (Content 
Delivery Network) to host your video files is the first step. Next option is lazy 
loading video ads. With this approach, the main page has a higher priority 
and is loaded first. Ads are loaded after the page finishes loading or only 
when it comes into view.
Limit number of ads
Too many ads creates a negative user experience because the ads 
overwhelm viewers. They are unable to focus on the main content. 
Pages will take longer to load. Viewers will bounce to another page or 
even another site. Even worse, they might turn on ad blocker or 
specifically add your site to the block list. It is best to start with a simple 
layout and carefully add suitable ad placements depending on several 
factors such as page traffic, time spent on page, length of main video 
content, etc.
Know your audience
An ad is only effective if it is relevant to its viewers. First you need to 
know your target audience. It is important to understand their interests, 
location and the types of devices they are using. Second, you need to 
apply suitable targeting and restrictions to the video advert when you 
create it in the ad server. For example, you might want to have multiple 
video files with different video resolutions so that the ad can scale up 
and down accordingly, from small mobile phones to big screen TVs.
Choose the right video ad server
A video ad server can help you manage your ad inventory more 
effectively and maximize your ad revenue from video ads so it is wise to 
choose a suitable adserver from many ad servers on the market. You 
should first gather a list of requirements and features that you need. 
The chosen ad serving solution should offer multiple ad formats in 
addition to video ad serving because you do not want to use different ad 
servers for different ad formats. That would be inconvenient and 
difficult to manage. The video ad server should support the industry 
standards such as VAST, VMAP, VPAID, etc. so you can use one solution 
to work with different video players, advertisers, ad networks, and ad 
exchanges. Selecting the right ad server can save you from a lot of 
hassle and unnecessary waste of your energy, effort, and resources.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.