Security issues with ad serving
                     Security issues with ad serving
John Z
Writes on ad managing using AdSpeed ad server 
platform, involved with AdSpeed ad serving software.
In the world of online advertising, there is a lot of money to be made for 
both publishers and advertisers, which is why so many are keen to get in 
on the act. There are also countless ad serving companies out there who 
are making the process of connecting advertisers and publishers that 
much easier. While some of those companies are great at what they do, 
there are also some who are in it for the wrong reasons or for malicious 
reasons. This is where security issues can arise in the world of ad 
serving, which is why it is important for everyone to keep their eye on 
the ball when entering into this world. Let’s take a closer look at some 
security issues with ad serving.
Follow the money
As we mentioned at the top of this article, there is a lot of money to be 
made in ad serving. With that in mind, there are unscrupulous types out 
there who will go out of their way to grab as much of that money as 
possible using shady and illegal techniques. The most common way of 
doing that is to create fake traffic, generate fraudulent views and clicks 
that are designed to bilk advertisers out of their money without them 
getting real customers in return.
Deal with a complex ecosystem
The world of online advertising is a big one with a lot of moving parts 
and a lot of different places to go. There are countless ad vendors out 
there and even more ad services, which can make things complicated 
for those looking to dip their toes into online ad serving for the first 
time. With that in mind, it’s always a good idea to perform your due 
diligence before jumping in with both feet. Know exactly what you want 
to get out of ad serving and choose a reputable partner that best suits 
your specific needs.
Watch for danger when everything is connected
One of the biggest security issues with anything you do online is the 
presence of malware and viruses. With so many devices with the 
Internet of Things, those viruses can spread like wildfire in no time at all. 
A bug and security exploit in one system can open up a passage to infect 
many more systems. A malicious ad can be used to take over a phone 
which then can be used to infiltrate business accounts.
Stay alert with a deep ad serving chain
Ad serving is often not just as simple as a direct link between the 
advertiser and the publisher. More often, it involves more vendors like 
ad servers, ad networks, ad exchanges, ad verification services, and CDN 
for ad delivery. Because the ad chain runs deep with many layers, there 
are a lot of things that could go wrong. It can become all easy to get 
sucked into a vortex where you don’t really understand what is going 
on. With so many little details in the ad chain to attend to, your security 
can be compromised without you even noticing.
Keep it simple
While things can be overly complicated in ad serving, your best bet for 
success is to keep it simple from the start. A direct and long-term 
relationship between publishers and advertisers is simple yet very 
strong and mutually beneficial. Banner, ads, texts ads, and native ads 
are not only effective, they are also fast to load and secure. Stick with 
those, keep things simple, and you may never experience any real 
security issues.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.