Serving ads on a hobby or niche website
                     Serving ads on a hobby or niche website
John Z
Writes on ad managing using ad servers for 
publisher s, involved with Adspeed ad server 
for publishers.
When you decide that you want to start running ads on your website, a 
decision needs to be made about which ads to show. You need to show 
ads that are relevant to your audience, as that tends to make advertising 
on your pages a little easier for your visitors to accept. It will also 
increase the chances of those ads actually being clicked on. Things get a 
little easier when you are running a niche or hobby site because suitable 
advertisements are very specific. Therefore, choosing which ads to run is 
usually not a problem. There are still some pros and cons to be 
discussed, though, which we will discuss below.
Attract dedicated followers
While it’s certainly not many people who like to see ads on a website, 
hobby enthusiasts may be the exception. As fanatics and loyal users, 
they are always looking for something new and special to add to their 
collection, so delivering ads that help them fill those desires would most 
definitely be met with a positive reaction. Hopefully, you might even 
reach a point where people are visiting your site for the purpose of 
seeing if something new is being offered up, including those in the 
advertisements.
Offer desirable audience to advertisers
Since you may end up having hobbyists coming to your website just to 
see what is new and what they don't yet have, they are more receptive 
to ads and is a highly targeted audience. Therefore, you are going to 
have a property that some advertisers really want to be a part of. This is 
a real opportunity for you and those advertisers to make money, as 
there is a very strong likelihood that clickthrough and conversion rates 
will be much higher than you might normally see on a non-niche or 
generic site.
Prepare for some challenges
If you have never run ads before, you may find it tough to attract and 
find advertisers initially. It may be necessary to charge less for ads early 
on in order to land yourself some people willing to advertise. 
Additionally, your audience may also be a little picky, opinionated and 
hard-to-satisfy. It is not unusual for hobbyists to really love some 
specific brands and hate other brands. This is something that you will 
soon overcome with a little trial and error.
Know your niche
There is a very good chance that your audience already know a lot about 
the industry, its related products and services. Therefore, the devil is in 
the details when serving ads. Make sure that the information provided is 
detailed-oriented, precise and accurate. It should tell your visitors all 
they need to know about what is being offered. This is where your 
expert knowledge of a particular niche or hobby can come in handy, as 
you can write accompanying blog posts or easily answer any questions 
that might arise.
Sell ads directly to advertisers for best results
The easiest way to get ads on your site quickly is through an ad 
network/exchange. However, you will not get the best results for a 
niche or hobby site when going that route. The best way to approach is 
to deal directly with advertisers. You can tell them about your niche site 
and the desirable audience that you bring to the table. You want highly 
relevant ads that your users also want to see while the ad 
networks/exchanges just cannot guarantee that. Plus, you can negotiate 
a price that will bring in much more than you could expect from any ad 
network or exchange. Don't forget to use a comprehensive ad server to 
help you manage and track your direct-sold ads and advertisers as it will 
make your life much easier.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.