Serving up a powerful video ad campaign
                     Serving up a powerful video ad campaign
John Z
Writes on ad managing using AdSpeed ad server, involved 
with Adspeed Ad serving solution.
There is an old adage that a picture is worth a thousand words. You 
would have to say that this is especially true in this day and age. When it 
comes to advertising, or even learning about the latest news, people are 
more inclined to watch a video than they are to read through an article. 
With that in mind, it is not surprising that advertisers are turning to 
video to get the word out. However, there are a lot of different 
elements that go into a successful video ad campaign. Here are just a 
few that you need to be aware of.
Deliver a strong story
Think about a video ad campaign the same way you would think about a 
movie but in seconds. The last time you turned off a movie and didn’t 
finish it, what was the reason for doing so? Some will say that the acting 
turned them off, but many more will point to the fact that the story 
wasn’t strong enough. It is no different when creating a video ad. You 
want to be able to deliver a strong point and the best way to do that is 
to deliver it via a compelling story.
Quickly grab your audience
With so many different things to see and do online nowadays, people 
have a short attention span. In the case of a video ad, they might wait 
about 5-10 seconds before moving on to the next thing or skipping the 
ad. The goal with any video ad should be to create a compelling hook 
within that first few seconds so that people will want to watch all the 
way through to see what happens. It is easier said than done but it is 
possible.
Make the video entertaining
This seems like a common sense and obvious tip. However, the reality is 
that some advertisers go with a hard sales pitch or do nothing but talk 
about their product in a way that makes it seem dull and boring. You 
might be excited and knowledgeable about your own products but other 
people might not share the same vision. It is your job to change that. 
Think about the videos that you see shared online and think about what 
it is that makes them go viral. In many cases, it is videos that are funny, 
insightful, or which make the viewers feel some sort of emotion. That is 
key to a successful video ad campaign.
Design for small screens
We have reached a point now where the majority of people access the 
Internet via their smartphones or some other mobile devices. With that 
in mind, it is important that ads, video or otherwise, are designed to be 
viewed on a smaller screen. There is nothing more frustrating to 
potential viewers than needing to mess with settings or change device 
orientation to watch an ad.
Test multiple versions
A video that plays well with a certain demographic may not do as well 
with others. Not only do you run the risk of wasting time and money on 
a video that doesn’t reach as many people as you had hoped, you also 
run the risk of potentially offending one group or another because of 
cultural, racial or other issues. Testing multiple versions of the same ad 
campaign with the A/B testing feature of your ad server until you find 
the right balance will pay off in the long run.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.