Five tips for a more effective ad landing page
                     Five tips for a more effective ad landing page
John Z
Writes on ad managing using ad servers for 
publisher s, involved with Adspeed ad server 
for publishers.
There are a few different ways to approach an ad campaign when trying 
to sell a product or service. While some companies set up their banner 
or link clicks in their ad server to take the user directly to the sales page, 
others adopt a different approach. In many cases, people who click on 
an ad do so with the hope of finding more information about that 
product or service. A landing page is one of the most effective ways to 
do that, while also making it possible for the advertiser to collect 
information that allows them to continually touch base with those 
potential customers. Let’s look at a few things that make an effective 
landing page.
Relevant to the ad
The landing page should contain information that is totally relevant to 
the ad that was initially clicked. By that, we mean that the information 
on the landing page should be about the product or service that was 
shown in the ad. Don’t make the customer take another step to find 
what they wanted. If the landing page is too generic or is misleading, the 
viewer will quickly close the page within a few seconds. Therefore, take 
your time to craft an informational and attractive page that describes 
the advertised products or services.
Streamlined for conversion
It can be easy to put together a bloated landing page filled to the brim 
with information, but that is not a great idea. You certainly want to have 
information about what you are selling. However, the important thing 
here is to have enough but not too much information and always 
include a call-to-action button or a form to gather more information 
about the visitor. You may not always make the sale on the first 
impression, but you can certainly build an interest list and get a lot of 
people into the sales funnel.
Fast loading
Even if people really want more information about your product or 
service, they are not going to stick around if your landing page is slow to 
load. A landing page that crawls is one that will reflect poorly on your 
company. The belief will be that if you cannot put together an effective 
single page, how good are your products or services going to be? Thus, 
optimize both text and graphic elements to ensure the page loads as 
fast as possible.
Correctly displayed
Not everyone sits at home clicking on ads on their laptop or PC. In fact, 
more and more people are now going online via their smartphone or 
tablet. Regardless of where and how the landing page is being viewed, 
it’s important that it looks and works the same for everyone. This can be 
achieved via responsive web design and you should always test your 
page across all devices and platforms.
Frequent testing
Landing pages should be updated and changed frequently as new deals 
or products are introduced by your company. These changes to the 
landing page may be relatively subtle, but every change made can have 
a negative effect on how it loads and acts. Thus, regularly testing the 
landing page after every change, no matter how big or small, is the best 
way to ensure that it always works as it should.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
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