Tips to make your online ads more effective
                     Tips to make your online ads more effective
John Z
Writes on ad managing using 
ad server solutions, involved with 
Adspeed ad server software.
There is a great opportunity to earn money by running ads on your 
website. However, if you believe that slapping on a couple of banners 
and hoping for the best will work then you really need to rethink how 
you are doing things. Besides using ads that are relevant to your niche 
and to the people who visit your website, there are some other things to 
consider. We have come up with 5 things that you should be doing with 
every ad that you place on your site. Follow these 5 tips and we are sure 
that you and your advertisers will be very happy with the results.
Ensure that ads load quickly
People nowadays expect things to move quickly on the internet, so if 
you are running ads that slow down the overall performance of your 
site, people are going to move on before the pages have fully loaded. 
Every time you place an ad, test to see if it has any type of negative 
impact on loading speed. There are plenty of resources and tools online 
that can test the loading speed of your website. A general rule of thumb 
is to use a fast ad server, shorten the path between publishers and 
advertisers with few middlemen and minimize the number of calls 
needed to serve an ad.
Place ads at the right places
The whole idea of ads is to have them look as though they are an 
organic part of the overall website. If you have a large banner sitting 
right in the middle of the home page, that could well be intrusive and be 
a turn-off for your visitors. Similarly, making the ad a little too discrete 
can mean that people don’t see it at all. The goal here is to find the 
perfect balance, which means making ads visible, but not to the point 
that they become an annoying distraction.
Add a clear call to action
The best, most effective, ads are the ones that grab the attention of the 
website visitors, while also making it perfectly clear what viewers need 
to do next. It may be as simple as a click or inputting an email address, 
but whatever the case, every ad that appears on your site should 
include a clear call-to-action that lets everyone know how to proceed if 
they are interested in what the ad is selling.
Steer clear of flashy ads
You would think that flashy animated ads would be more successful 
than a simple regular banner, but the opposite is very often the truth. 
Nothing drives a person off a website faster than a flashy in-your-face ad 
that totally serves as a distraction from everything else on the website. 
Rather than holding the advertiser responsible, visitors could blame you 
and may choose not to return to your site in the future if you continue 
to have ads that bring them a panic attack.
Make ads easy to read
It seems totally obvious, yet advertisers very often make the mistake of 
making their ads difficult to read. Very often, it’s animation or flashy 
displays that cause this issue, but it could also be an improper use of 
color combinations or fonts that make the ad impossible to understand. 
Every ad should be easy on the eyes and easy to understand. Make sure 
you use a designer that has experience with web advertising to avoid 
these design flaws.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.