Top 5 things to avoid with email ad serving
                     Top 5 things to avoid with email ad serving
John Z
Writes on ad managing using 
ad server solutions, involved with 
Adspeed ad server software.
With so many new marketing methods available nowadays, there are 
some who believe that ad serving via email is somewhat old school. 
While that may certainly appear to be the case at first glance, the reality 
is that email advertising is as popular and effective as ever. It is certainly 
one of the most cost-effective ways to get a message out to the masses, 
but that is assuming that you are doing things the right way. There are 
some mistakes that are easy to make in email ad serving, so we have 
picked out 5 common errors that you need to avoid at all costs.
Avoid complicated forms of advertising
We understand that you want to make your emails pop, but there are 
plenty of ways to do that without relying on flashier forms of 
advertising. Video, audio, JavaScript, Iframe ad tag all have a place in 
modern online advertising, but email is certainly not the best fit for 
those types of ads. The reason is because most email software blocks 
those formats. It’s best to keep things as simple as possible, which 
means sticking to images, banner ads, and text link ads.
Do not rely on IP addresses for geo-targeting
The IP address of the email viewer is not a reliable source for ad 
targeting because what your ad server sees is often the IP associated 
with the image proxy or cache server controlled by the email service 
provider. Therefore, you are going to find that accuracy for geo 
targeting might be a challenge because of issues with detecting the right 
location that you are targeting.
Do not rely on frequency cap
It is common for online sites to set frequency caps on advertisements 
that will limit the number of impressions per ad per viewer. However, it 
is a challenge to achieve the same setup in email ads because of 
restrictions and limitations of email software. Cookie is often disabled 
and the same image proxy server might fetch ads on behalf of many 
viewers.
Limit the number of ads
People who have opted-in to receive your emails are already interested 
in what you have to offer. When you start seeing positive results with 
your email campaigns, it becomes all too easy to start thinking about 
sending them out more frequently. Bombarding them with too many 
ads in every email they receive will make the recipients feel as though 
they are being spammed and your subscriber list will start to shrink. If 
you don’t want to drive viewers away in droves, go easy on the number 
of ads in each newsletter and also consider a suitable interval between 
campaigns.
Limit the size of the ads
Back in the day, you could send out an email containing a large ad and 
know that people were going to open it on their PC and see that ad in all 
its glory. More and more people go online and access the internet via 
smartphones, tablets, and other smaller devices nowadays. It means 
that those bigger ads are going to fill the screen and be a nuisance or 
words are simply too small to be legible. With that problem in mind, 
make sure you use an adserver that is responsive to the displaying 
screen size and design the ad with a suitable dimension, font size and 
file size.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.