Top considerations when choosing an email ad server
                     Top considerations when choosing an email 
ad server
John Z
Writes on ad managing using ad servers for 
publisher s, involved with Adspeed ad server 
for publishers.
There are countless different ways to use advertising to reach a lot of 
people quickly and efficiently. In terms of cost, one of the best ways to 
get the word out without breaking the bank is via email advertising. This 
is a proven means to generate sales and create a larger audience for 
your products and services, which is why so many businesses ask for 
your email on their websites. Using an email ad server is considered a 
must if you are in the business of getting the word out via email. There 
are lots of different email adservers to choose from out there, so what 
should you be looking for.
Easy learning curve
If you need to take a course to learn the inner workings of an email ad 
server then you have probably not chosen very wisely. It should be easy 
to manage all of your ads from within the software, which includes 
adding new ads, removing old ones, and making changes to campaigns 
on the fly. Ads regularly need to be tweaked before they are just right, 
so being able to do that without needing to consult some massive user 
manual is always great.
Ease of coding
By this, we are talking about the technical integration between the 
email ad server and your email distribution service. It really should be as 
simple as copying and pasting the ad tag into an email newsletter 
template. Moreover, good email ad servers will make it simple so that 
you do not need to make frequent modifications when scheduling a new 
ad or switching off an old one. Speed and simplicity are key here, so 
always keep that in mind when choosing an email ad server.
Support for all email marketing platforms
Take a moment and think about the software that you use on any given 
day. Is there anything more frustrating than finding a great piece of 
software, only to discover that it does not work or is incompatible with 
your existing systems? A good email ad server will make it possible for 
you to send out ads across all email marketing platforms and/or 
software. The instructions provided for doing so should always be 
concise and easy to follow.
Email macros
When you scan through your emails, are you more likely to open or 
trash an email that has your name or something specific to your 
situation in the headline? Personalization leads to higher open rates so 
be sure to choose an ad server that supports mail macros and shortcuts. 
This feature should work together with your email marketing platform 
to allow you to customize and target ads. It makes the recipient feels as 
though the ad was meant just for him/her and is more likely to click or 
engage further.
Report generation
When advertisers are spending any kind of money on advertising, they 
want to know what sort of ROI they are getting with each campaign. 
Always choose an email ad server that can display, generate and 
schedule reports for each campaign whenever publishers or advertisers 
need access to that data. The success of every campaign rests fully on 
the ad performance’s metrics.
About Adspeed
AdSpeed ad server is a reliable & powerful ad serving and ad 
management solution that serves your ads, tracks impressions & clicks 
and reports ad statistics in real-time. Driven by the latest ad serving 
technologies, the goal of Adspeed adserver is to provide a reliable 
platform that can help in executing online advertising strategy more 
efficiently. 
Thank you for spending your precious time in reading this article.