Uploaded on May 5, 2025
Anton Bennink started with just -hour-per-month of virtual assistance from GetFriday now it's 60 hours a month powering his business growth. His journey shows how outsourcing can drive efficiency and scale.
How I started small but quickly went on to use Virtual Assistance for all my businesses
How I started small but quickly went on to use
Virtual Assistance for all my businesses.
When Anton Bennink (Co-owner, Musclebrand, Netherlands) started with
GetFriday, he had no idea how much of an impact it would have on his
business. He began cautiously, opting for a 5 hour per month plan, just to
test the waters of outsourcing.
As someone who prefers working virtually and has no interest in managing a
physical office, Anton wanted to keep his operations as lean and flexible as
possible. Inspired by The 4-Hour Workweek by Timothy Ferriss and a
mentor’s advice – “start outsourcing before you’re ready,” he took the leap.
Initially delegating small tasks, Anton quickly saw the benefits of virtual
assistance. Today, his usage has grown to 60 hours per month, supporting
multiple aspects of his businesses. What began as an experiment has
become a crucial part of his workflow proving that with the right support,
scaling and efficiency go hand in hand.
Click here to watch the
video
Video Transcript
Anton Bennink: We started with Get Friday about a year ago and we started
off with a package of five hours a month literally for me to just get the
hang of, all right, how do I outsource things? The reason that I went for a
virtual assistant is because I like to live virtually myself. I don’t really want
to manage an office. Also the fulfillment for our web shop, I’m looking into
outsourcing it. So like I want to kind of keep everything virtual.
And I love to study.
And I came across the four hour work week from Timothy Ferris. And he
gave some suggestions and some ideas. And then I have another mentor in
the back of my head that states, start outsourcing before you’re ready. So I
did some research. I landed at Get Friday and I just got started. And with
some simple things at the beginning, simple things to outsource.
And now a year later, this from a package from five hours a month, I think
now we use about 60 hours a month for all different surfaces throughout
basically all my different companies.
GetFriday (earlier YMII or YourManInIndia) is a service that was featured and
used in the NYTimes best-selling productivity and lifestyle design book ‘The
4-Hour-Workweek’ by Timothy Ferris.
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https://www.getfriday.com/contact-us Sign
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