Black Hat Seo Techniques You Need To Avoid
                     Black Hat SEO 
Techniques You 
Need to Avoid
Introduction
With so many businesses and websites similar to yours on the internet, 
you’ll need the help of Search Engine Optimisation (SEO) to ensure that 
yours gets to the top of search results. Knowing this, there are two kinds 
of commonly-known SEO techniques that specialists practice: the White 
Hat and the Black Hat.
White Hat SEO refers to techniques that follow the terms and conditions 
set by major search engines. In other words, they’re known as the 
“legitimate” way to handle SEO. 
Black Hat SEO, on the other hand, are looked down on due to them 
violating terms of service and are seen as a dishonest way of ranking. 
While it can still boost your website’s ranking to an extent, getting 
caught practicing these techniques will cause you to get penalised or 
even banned from the search engine itself.
Avoiding Black Hat SEO practices is something that you have to do if 
you want to have a successful business website. This article provides 
you with a few Black Hat SEO techniques to avoid along with some 
White Hat alternatives that you can practice instead.
Here, I am going to share 
black SEO techniques you need to avoid and their white 
hat alternatives.
1. Keyword stuffing
2. Buying links
3. Internal link stuffing
4. Duplicate content
5. Hidden text
1. Keyword stuffing
Keywords are essential items that, when implemented correctly to your 
content, will help your website rank in SERPs. A higher ranking in SERPs 
will always lead to more traffic and possibly conversions. This often 
leads to some websites publishing content that are stuffed with 
keywords.
Keyword stuffing is the practice of repeating your focus keyword, or 
another variation of it, as much as possible throughout the page’s 
contents. 
Also known as spamdexing, this method would no doubt make your 
content seem incomprehensible, inconvenient and downright irritating.It 
will also harm your SEO campaign once Google and your users catch on 
to what you’re trying to do. Despite this, some websites practice this 
method in a misguided attempt to rank higher.
Alternative: Focus on high-quality content with naturally-implemented 
keywords that fit your page’s messages well. Google ranks pages based 
on the quality of their content, not by the amount of times you repeat a 
keyword.
2. Buying links
Inbound links are one of the best ways to improve traffic to your 
website. It’s also a good method of boosting your Google rank. Also 
called backlinks, inbound links are an off-site SEO element and are done 
by having another website link some of their content to yours.
This might make you think that buying links is an easy way to get that 
sweet boost for your website.
Although link-buying is an easy way to increase backlinks, doing this 
goes against Google’s guidelines. If you get caught by Google, or if one 
of the link farms you bought a backlink from is considered suspicious, it 
will hurt your SEO efforts.
Alternative: Start link-earning efforts that will generate natural 
backlinks. One of the easiest ways to get other businesses to link your 
pages is to create high-quality content, often in the form of blog articles. 
The content should be aimed towards your target audience or to 
businesses with a similar industry to yours. If your content is good 
enough, then other businesses will most likely start linking to it.
3. Internal link 
stuffing
Internal linking is the practice of linking another page in your website to 
one of your page’s contents. This practice provides benefits for your 
website namely:
-> A boost in page views. Content provided through internal linking, 
if relevant, will push your users to read more articles.
-> Increases the time users spend on your website. Similar to the 
first benefit, relevant links will increase the time your users spend 
reading and browsing on your website.
-> Helps with crawling and indexing. A strong internal architecture via internal 
links will help bots browse through your web pages that aren’t normally visited by 
users.
-> Spreads link juice. Link juice measures how much power a backlink passes 
onto another site.
-> Improves PageRank. PageRank is an algorithm used by Google to rank pages in 
their SERPs. It works by determining the quality and number of links to a page.
Alternative: Keep internal links relevant, but minimal. Two to three internal links is 
enough within a single page. Google prefers naturally-occuring links that lead to 
your website.
4. Duplicating content
“In the world of online marketing, content is king.”
Content is important if you want your website’s ranking to get boosted 
to the top of SERPs. Since all the information within this industry is 
already widely known and available for every business and specialist 
practicing it, it might be difficult to come up with original content that 
no one has discussed before. Knowing this, black hat SEO specialists 
take content from another site, or from their own, and make a few, very 
minor tweaks to it in an attempt to pass it off as new.
Although it may be easy to hide, there are a set of disadvantages that this technique 
might bring to your table. When users start noticing that your content is an exact 
copy of other web content within the same search result, this leads to poor user 
experience. Moreover, Google penalises duplicate content, possibly leading to your 
website being removed from SERPs.
Alternative: Monitor updates and all the latest news within your industry and 
publish content based on those. It might also be worth creating content focused on 
incoming holidays or important events. You can also publish articles that are 
specifically-tailored to your target audience.
5. Hidden text
As mentioned before, using keywords is a good way to increase page 
rankings. But incessantly repeating keywords throughout a page’s 
content can make it really hard and annoying for the reader to 
understand. 
To get around this issue, black hat SEO specialists “hide” keywords all 
throughout the webpage. In a way, this can be considered a form of 
keyword stuffing.  The only difference is that the repeated keywords are 
hidden from the user’s view by setting its font colour the same as the 
background colour.
This might fool users, but Google bots aren’t so easy to dupe. Doing this will 
penalise your website and will only help you achieve the opposite of what you’re 
aiming for.
Alternative: Fortunately, not all hidden texts are considered deceptive, according 
to Google. Sometimes, search engines have trouble accessing certain web content 
like images and videos. Adding descriptive texts to these elements will help improve 
your website’s accessibility, thus improving UX. Transcripts for videos can also be 
helpful for users with a slower-than-average internet speed.
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