Create A Business With Strategic Planning
                     TIPS FOR 
CREATING A 
BUSINESS WITH 
STRATEGIC 
PLANNING 
PROCESS
INTRODUCTION
• Introduction
• Know Your Market
• Choose A Name That Works
• How To Create Your Brand Identity
• Identify Your Audience
• Define Your Message
INTRODUCTION
Strategic planning is a systematic 
approach to developing a long-term 
vision for your company. A good 
strategic plan helps you identify 
where you want to go, why you 
want to get there, and what steps 
you need to take.
Before you start, you need to know 
KNOW YOUR what kind of products or services you 
MARKET want to provide Like Kendrick Lamont 
Elkins. Once you have determined what 
you want to offer, you will research the 
market to find out who is currently 
providing those services. 
You may think that choosing a 
name for your company is a fun 
activity. In reality, coming up with 
CHOOSE A a good reputation does not come 
NAME THAT naturally to many people.
WORKS
HOW TO CREATE 
YOUR BRAND 
IDENTITY
The brand identity encompasses everything 
about your business — from the logo 
design, fonts, colors, social network 
profiles, and website to the promotional 
materials you use to communicate with 
your clients.
If you don’t know whom you are 
targeting, how can you expect 
to build a business? If you don’t 
have a clear vision, you won’t 
be able to create a strategic 
plan for your business. To IDENTIFY YOUR 
identify what kind of audience AUDIENCE
you want to target, ask yourself 
questions about where you 
would like your brand message 
to reach.
DEFINE YOUR 
MESSAGE
What’s the story behind your business? How do you 
want others to feel when they hear about or work with 
your company? and many more.