India Probiotics Market
                     India Probiotics Market Size, 
Trends & Outlook 2028
The Indian probiotics market has been experiencing significant growth, 
reflecting a rising consumer awareness of health and wellness. Probiotics 
are live microorganisms that confer health benefits when consumed in 
adequate amounts. They are increasingly integrated into various food 
products, supplements, and animal feeds.
Market Size and Growth
As of recent reports, the India probiotics market is valued at INR 2.6 
billion. Projections indicate that this market is expected to reach INR 7.7 
billion by 2027, exhibiting a robust compound annual growth rate (CAGR) of 
20.50% during the forecast period.
Key Drivers of Growth
Several factors are propelling the expansion of the probiotics market in India:
● Health Consciousness: There is a growing awareness among consumers 
about the benefits of probiotics in enhancing digestive health and 
boosting immunity.
● Dietary Shifts: Urbanization and lifestyle changes have led to a 
preference for functional foods and beverages that offer additional 
health benefits.
● Geriatric Population: An increasing elderly population is seeking 
preventive healthcare solutions, including probiotics, to maintain 
overall health.
Market Segmentation
The  India  probiotics  industry  can  be categorized based on product 
type and distribution channels:
By Product Type:
● Probiotic Curd: A traditional dairy product infused with beneficial 
bacteria.
● Probiotic Drinks: Beverages formulated with live probiotic cultures.
● Probiotic Yogurt: Fermented dairy products rich in probiotics.
By Distribution Channel:
● Convenience Stores: Local retail outlets offering easy access to 
probiotic products.
● Supermarkets and Hypermarkets: Larger retail chains providing a wide 
range of probiotic offerings.
● Specialty Stores: Shops focusing on health and wellness products, 
including probiotics.
● Online Platforms: E-commerce sites facilitating the purchase of 
probiotics.
Regional Insights
The market's growth varies across different regions in India:
● North India: Notable for its increasing acceptance of probiotic products.
● West and Central India: Experiencing steady market growth.
● South India: Leading in the consumption of probiotic foods and 
beverages.
● East India: Emerging as a potential market for probiotics.
Competitive Landscape
Several key players dominate the Indian probiotics market:
● Epigamia (Drums Food International): Known for introducing 
innovative probiotic products.
● Gujarat Cooperative Milk Marketing Federation: Offers a range of dairy-
based probiotic items.
● Heritage Foods Limited: Provides probiotic dairy products 
catering to health-conscious consumers.
● Mother Dairy Fruits and Vegetables Pvt. Ltd.: Features probiotic-
enriched dairy offerings.
● Milkmantra Dairy Pvt. Ltd.: Focuses on delivering quality 
probiotic milk products.
● Milky Mist Dairy: Specializes in probiotic yogurts and related 
products.
● Nestlé India Ltd. (Nestlé SA): Offers a variety of probiotic 
foods and supplements.
● Yakult (Danone India Pvt. Ltd.): Renowned for its probiotic 
drinks.
Future Outlook
The India probiotics market analysis indicates substantial growth potential, 
driven by increasing  consumer  awareness,  product  innovation,  and  
expanding  distribution networks. As more individuals recognize the health 
benefits associated with probiotics, the demand for these products is 
expected to rise, offering lucrative opportunities for both existing and new 
market entrants.
For a comprehensive analysis and detailed insights into the India 
probiotics market, access the full report here.
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