Digital Marketing in Automobile Industry
                     Digital Marketing in Automobile Industry
Lavy Johnson
Writer at current-trends-now.com, 
creates content for 
latest consumer and business trends.
Automakers are one of the first adopters of digital marketing. By 
recognizing the value of online presence they started creating 
websites and mass customization marketing to attract the digital 
users. Even they adopted very early, many original equipment 
manufacturers (OEMs) in the recent years focusing on offline 
marketing mostly, but they did not neglected the digital marketing. 
Now we will see the automobile industry’s recent digital marketing 
trends.
•Strategic and comprehensive communication: Some 
companies are using digital marketing for strategic and 
comprehensive communication. There are many inspiring 
examples of success through the digital marketing in automotive 
industry. Only a few companies have begun to approach the digital 
marketing from a holistic perspective. Having an innovative app or 
a YouTube channel is a good starting point. Only the systematic 
approach will allow to capture the full potential of the digital 
marketing.
•Online communities influence on customer decision: Digital or online 
communities are one of the most important factors influencing buyers’ decision in 
recent years. The buyers are increasingly depending on the opinion of others while 
purchasing a car. Before making a decision the car buyers are going through the 
online communities, and read the neutral reviews of others. Thus, it becomes 
essential for original equipment manufacturers to mange actively of their 
discussions and make sure their presence among different online communities. 
Many of them have educated their teams to provide inputs and follow discussions 
when needed.
•Focusing on inbound marketing: Inbound marketing is a type of marketing 
where the companies or brands spend resources for conversations, to create content 
and valuable resources which draw customers to their websites or products without 
paid marketing. With the growth of social media marketing, to invest in inbound 
marketing has became a must. In past few years, many automobile companies are 
spending on beautiful web design, inbound analytics and amazing content.
•Mobile marketing: The automobile industry is not ignoring the value of offering 
mobile or tablet based marketing for their clients and brands. This is because more 
than 75 percent of the world having access to mobile devices. By optimizing the 
websites for mobile compatibility and creating customized applications for mobile 
devices is the main trend at present in automobile industry.
•Domination in purchasing: The digital marketing channels are dominating in the 
purchasing process of the buyer. The process of purchasing of an automobile 
involves a number of phases.
The process starts with awareness to consideration and followed with shortlisting, 
buying, service and at the end repurchase. Throughout the process, customers are 
increasingly depends on digital channels. It is in a way of checking brands, visiting 
community forums and social networks, visiting websites, reading reviews in the 
consideration phase. Recent surveys have revealed that more than fifty percent of 
buyers make their decision online. It is making managing the online channel for car 
makers important.
Digital marketing allows customers to get information at anytime and any place from 
a computer or trough smartphone or tablet. It is more flexible for both the automobile 
company and for the customer.
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