Online Advertising Strategies
                     Online Advertising Strategies
Lavy Johnson
Writes about 
current trends and developments
for http://current-trends-now.com/.
There are different online advertising strategies to bring customers to one’s website. 
You can convert this traffic to paying customers. In order to get more and more 
customers, advertisers are using different strategies. Below are some popular 
strategies.
Banner ads
Banner ads is one of the simplest form of online advertisement. Banner ads appears 
in small rectangular box, it will have image, graphic and some times text and 
animations. HTML code is inserted to the image. So by clicking on the box user is 
navigated to the advertisers website. Banner ads will appears on web pages in 
different sizes and different shapes.
Floating ads
When you open a web page you will notice some advertisements moving across the 
web page. This type of advertisement is called floating ads. This type of ad catches 
users attention.
PPC ads and Campaigns
PPC is nothing but pay per click. Advertisers will pay to the publisher when the 
user opens the ads. The advertiser will pay the publisher on the basis of number of 
times the ad was clicked.
Social media ads
Social media ads are nothing but advertising through social networking sites. Like 
Face book, Linked in, Twitter, etc. One of the main advantage of social media ads 
are they can reach more number of people. Because now a days every one is using 
social networking sites. Advertisers can easily reach their targeted audience for their 
campaigns.
Blog posting
Blog posting is another way of advertising. By creating a blog with informative data 
you can tell about your services and products. In order to achieve your target you 
need to regularly update your blog.
Article marketing
By submitting informative articles to article directories you can advertise your 
product/service. But the article must be relevant to your product. This will give a 
positive impression on your business.
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