Adventure Tourism Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Adventure 
Tourism Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
About IMARC Group
In ternat ional  Market  Analys is  Research and Consul t ing Group is  a leading adv iser  on management  
s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
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t ransform thei r  bus inesses.
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developments  for  bus iness leaders  in  pharmaceut ica l ,  indust r ia l ,  and h igh technology 
organizat ions.  Market  forecasts  and indust ry  analys is  for  b iotechnology,  advanced mater ia ls ,  
chemicals ,  food and beverage,  t ravel  and tour ism, nanotechnology and novel  process ing methods 
are at  the top of  the company’s  exper t ise.
IMARC’s ta i lored approach combines unfathomable ins ight  in to the dynamics o f  companies and 
markets wi th c lose cooperat ion at  a l l  levels  of  the c l ient  organizat ion.  This ensures that  our  c l ients 
achieve unmatchable compet i t ive advantage,  bui ld  more pro f ic ient  organizat ions,  and secure 
las t ing resul ts .
A cc o r d i ng  t o  t he  l a t e s t  r e p o r t  b y  IM A R C  Gr o up ,  t i t l e d  " A d v e n t u r e  T o u r i s m  Ma r k e t :  
G l o b a l  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  Gr o w th ,  O p p o r t u n i t y  a n d  F o r e c as t  2 0 2 4 -
20 3 2 , "  t h e  g l o b a l  a d v e n tu r e  t ou r i s m  m a r ke t  s i ze  r e a ch e d  U S $  1 , 23 6 . 6  B i l l i o n  i n  2 02 3 .
A dv e n t u r e  t o u r i sm  i s  a  f o rm  o f  t r a v e l  o r  e x p l o r a t i o n  t h a t  i n c l u d e s  a c t i v i t i e s  su c h  as  
Report ca v i n g ,  c l i mb i n g ,  c y c l i ng ,  h i k i n g ,  h u n t i n g ,  a n d  r a f t i n g .  T h es e  a c t i v i t i e s  i n v o l ve  a  ce r t a i n  a m ou n t  o f  r i s k  f o r  t h e  d u r a t i o n  o f  t h e  t r av e l .  A d ve n t u r e  t o u r i s m  i s  a  r a p i d l y  
ex p a n d i n g  i n d u s t r y  as  i t  co n s i s t s  o f  c u l t u r a l  ex c h a n ge ,  p h ys i c a l  ac t i v i t i e s ,  a n d  
Highlight and co n n e c t i ng  w i t h  n a t u re  i n  e x o t i c  d e s t i n a t i o n s ,  i s o l a t e d  l oc a t i o n s  a n d  o u t -o f - t h e -co m f o r t - z o n e  d e s t i n a t i o n s .  
T he s e  a c t i v i t i e s  a re  c a r r i e d  o u t  u n d e r  t h e  s u pe r v i s i o n  o f  s pe c i a l i s t s  a n d  i n c l u d e  
Description ne c e s s a ry  s a fe t y  p r ec a u t i o n s  s u ch  a s  h e l m e t s ,  h a r ne s s e s ,  a nd  o t he r  eq u i p m en t .  I n  
ad d i t i o n  t o  t h i s ,  a d v en t u r e  t ou r i s m  o f f e rs  e f f e c t i v e  an d  e c o no m i c  i nc e n t i ve s  t h a t  
en h a n c e  b i o - c u l t u r a l  d i v e r s i t y  w h i l e  c r e a t i ng  f i n a n c i a l  b e n e f i t s  f o r  l o c a l  a n d  p r i v a te  
i n d us t r i e s .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / a dv e n t u r e - t o u r i s m - ma r k e t / r e q ue s t s am p l e
Report Description
Global  Adventure  Tour i sm Market  T rends:
The  marke t  i s  p r imar i l y  d r i ven  by  the  g row ing  inc l i na t ion  toward  adven tu re  ac t i v i t i es .  The  inc reas ing  popu la r i t y  o f  
a t t rac t i ve  landscapes  and  d i f f e ren t  ac t i v i t i es  ac ross  va r ious  c i t i es  and count r ies  a re  fue l ing  t he  marke t  g rowt h .  I n  
add i t i on  t o  th i s ,  t he  r i s ing  penet ra t ion  o f  soc ia l  med ia  ne t work ing  and  the  g row ing  popu la r i t y  o f  t r ave l  and  v ideo  
b logg ing  on  p la t f o rms  l i ke  Ins t agram,  Facebook  and Tw i t t e r  a re  encourag ing  t r ave le rs  to  op t  f o r  adven tu re  tou r i sm 
ac t i v i t i es .  Fu r t he rmore ,  var ious  gove rnmen t s  and  key  p layers  a re  t ak ing  in i t i a t i ves  i n  t he  fo rm o f  p r i va t e  and  pub l i c  
pa r t ne rsh ips  t o  encourage tou r i sm,  wh ich  i s  p rope l l i ng  the  marke t  g rowt h .  
Moreover ,  key  p laye rs  a re  a lso  in tegra t ing  adven ture  tour i sm wi th  techno log ies ,  i nc lud ing  v i r t ua l  rea l i t y  (VR) ,  
a r t i f i c i a l  i n te l l i gence (A I ) ,  and  the  In te rne t  o f  Th ings  ( IoT ) ,  t o  o f f e r  an  enhanced exper ience .  Fu r the rmore ,  t he  des i re  
o f  young  peop le  t o  t r ave l  t o  new p laces  has  inc reased  the  dem and fo r  adven tu re  spo r t s  and  a f f o rdab le  t r ave l  
packages ,  wh ich  i s  c rea t ing  oppor t un i t i es  fo r  t he  marke t .
Look ing  forward ,  the  market  i s  expected  to  g row a t  a  CAG R o f  16 .9% dur i ng  the  fo recast  per iod  (2024-2032) .
V i ew Report  TOC,  F igures and  Tab les :  h t tps: / / www. i marcgroup .com/adventure- tour i sm-market
Breakup by Type:
• Hard Adventure
• Soft  Adventure
 
Breakup by Activity:
• Land-based Act iv ity
Report • Water-based Act iv ity
Segmentation • Air-based Act iv ity
Breakup by Age Group:
• Below 30 Years
• 30–41 Years
• 42–49 Years
• 50 Years and Above
Breakup by Sales Channel:
• Travel  Agent
• Direct
Breakup by Region:
Report • North America
Segmentation • Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• Abercrombie & Kent USA LLC
• Austin Adventures Inc.
• Butterfi eld & Robinson Inc.
•
Competitive Cox & Kings Ltd.
• Discovery Nomads
Landscape • G Adventures
with Key • Geographic Expedit ions Inc.
Players • Intrepid Group Limited
• Mountain Travel  Sobek
• Recreational  Equipment Inc.
• ROW Adventures
• TUI AG
What was the size of the global adventure tourism 
market in 2023?
What is the expected growth rate of the global 
adventure tourism market during 2024-2032?
Key 
What are the key factors driving the global 
Questions adventure tourism market?
Answered in What has been the impact of COVID-19 on the 
global adventure tourism market?
the Report
What is the breakup of the global adventure 
tourism market based on the type?
What is the breakup of the global adventure 
tourism market based on the activity?
What is the breakup of the global adventure 
tourism market based on the age group?
What is the breakup of the global adventure 
tourism market based on the sales channel?
Key What are the key regions in the global adventure 
tourism market?
Questions 
Answered in Who are the key players/companies in the global adventure tourism market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  A d v e n t u r e  T o u r i s m  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  T y p e
    6 . 1     H a r d  A d v e n t u r e
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S o f t  A d v e n t u r e
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  A c t i v i t y
    7 . 1     L a n d - b a s e d  A c t i v i t y
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     W a t e r - b a s e d  A c t i v i t y
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
    7 . 3     A i r - b a s e d  A c t i v i t y
        7 . 3 . 1  M a r k e t  T r e n d s
        7 . 3 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  A g e  G r o u p
    8 . 1     B e l o w  3 0  Y e a r s
        8 . 1 . 1  M a r k e t  T r e n d s
Table of         8 . 1 . 2  M a r k e t  F o r e c a s t    8 . 2     3 0 – 4 1  Y e a r s
        8 . 2 . 1  M a r k e t  T r e n d s
        8 . 2 . 2  M a r k e t  F o r e c a s t
Contents     8 . 3     4 2 – 4 9  Y e a r s
        8 . 3 . 1  M a r k e t  T r e n d s
        8 . 3 . 2  M a r k e t  F o r e c a s t
    8 . 4     5 0  Y e a r s  a n d  A b o v e
        8 . 4 . 1  M a r k e t  T r e n d s
        8 . 4 . 2  M a r k e t  F o r e c a s t
9    M a r k e t  B r e a k u p  b y  S a l e s  C h a n n e l
    9 . 1     T r a v e l  A g e n t
        9 . 1 . 1  M a r k e t  T r e n d s
        9 . 1 . 2  M a r k e t  F o r e c a s t
    9 . 2     D i r e c t
        9 . 2 . 1  M a r k e t  T r e n d s
        9 . 2 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t io n ,  v i s i t :  
ht tps : / /www. imarcgroup .com/adventu re - tour i sm-marke t / toc
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