AI in Education Market Growth, Demand and Challenges of the Key Industry Players 2024-2032
                     Global AI in Education 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
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s t rategy and market  research wor ldwide.  We par tner  wi th c l ients  in  a l l  regions and indust ry  
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are at  the top of  the company’s  exper t ise.
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " A I  i n  E d u c a t i o n  M a r k e t :  G l o b a l  
I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 - 2 0 3 2 , "  t h e  g l o b a l  A I  
i n  e d u c a t i o n  m a r k e t  s i z e  r e a c h e d  U S $  3 . 5  B i l l i o n  i n  2 0 2 3 .
A I  t e c h n o l o g y  i n  e d u c a t i o n  i n v o l v e s  t h e  u s e  o f  a d v a n c e d  t o o l s  t h a t  i m i t a t e  h u m a n  i n t e l l i g e n c e  
t o  i m p r o v e  l e a r n i n g  m e t h o d s ,  a d j u s t  t e a c h i n g  t e c h n i q u e s ,  a n d  o f f e r  t a i l o r e d   e d u c a t i o n a l  
Report e x p e r i e n c e s .  B y  a n a l y z i n g  i n d i v i d u a l  s t u d e n t s ’  s t r e n g t h s ,  w e a k n e s s e s ,  a n d  p r e f e r r e d  l e a r n i n g  a p p r o a c h e s ,   A I  c a n  p r o v i d e  c u s t o m i z e d  l e a r n i n g  m a t e r i a l s  t o  a d d r e s s  e a c h  s t u d e n t ’ s  u n i q u e  
r e q u i r e m e n t s ,  l e a d i n g  t o  i n c r e a s e d  e n g a g e m e n t  a n d  c o m p r e h e n s i o n ,  a n d  u l t i m a t e l y ,  b e t t e r   
Highlight and e d u c a t i o n a l  o u t c o m e s .  F u r t h e r m o r e ,  A I  t o o l s  f a c i l i t a t e  m o r e  p r e c i s e  a s s e s s m e n t  o f  s t u d e n t  p r o g r e s s  a n d  d e l i v e r  
p r o m p t  f e e d b a c k  t o  b o t h  s t u d e n t s  a n d  t e a c h e r s ,  p i n p o i n t  t h a t  n e e d  a d d i t i o n a l  f o c u s  a n d  
Description e n a b l i n g  t a r g e t e d  i n t e r v e n t i o n s  f o r  i m p r o v e d  u n d e r s t a n d i n g .  I n  a d d i t i o n  t o  s u p p o r t i n g  a d m i n i s t r a t i v e  t a s k s  l i k e  e n r o l l m e n t ,  s c h e d u l i n g ,  a n d  r e c o r d - k e e p i n g ,   A I  t e c h n o l o g y  h e l p s  
e d u c a t o r s  c o n c e n t r a t e  o n  t e a c h i n g  b y  a u t o m a t i n g  o p e r a t i o n a l  p r o c e s s e s  i n  e d u c a t i o n a l  
i n s t i t u t i o n s .  M o r e o v e r ,  A I - p o w e r e d  p r e d i c t i v e  a n a l y t i c s  h e l p  i d e n t i f y  s t u d e n t s  a t  r i s k  o f  
d r o p p i n g  o u t ,  a l l o w i n g  i n s t i t u t i o n s  t o  i n t e r v e n e  p r o m p t l y  a n d  p r o v i d e  n e c e s s a r y  a s s i s t a n c e .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / a i - i n - e d u c a t i o n - m a r k e t / r e q u e s t s a m p l e
Report Description
G lo b a l  A I  i n  E d u c a t i o n  M a r k e t  T r e n d s :
T h e  u s e  o f   a r t i f i c i a l  i n t e l l i g e n c e  ( A I )  i n  t h e  e d u c a t i o n  s e c t o r  p l a y s  a  s i g n i f i c a n t  r o l e  i n  a d v a n c i n g  l e a r n i n g  p r o c e s s e s  t h r o u g h  
p e r s o n a l i z e d   e d u c a t i o n ,  l e a d i n g  t o  m a r k e t  e x p a n s i o n .  A I - d r i v e n   e d u c a t i o n a l  t o o l s  c a n  a s s e s s  s t u d e n t s ’  l e a r n i n g  b e h a v i o r s  a n d  
p r e f e r e n c e s ,  e n a b l i n g  e d u c a t o r s  t o  c u s t o m i z e  c o n t e n t  a n d  p a c e  a c c o r d i n g  t o  i n d i v i d u a l  r e q u i r e m e n t s .  T h i s  c u s t o m i z a t i o n  b o o s t s  s t u d e n t  
i n v o l v e m e n t  a n d  e n h a n c e s  u n d e r s t a n d i n g  a n d  r e t e n t i o n  o f  t h e  m a t e r i a l .  F u r t h e r m o r e ,   e d u c a t i o n a l  i n s t i t u t i o n s  g a t h e r  s u b s t a n t i a l  a m o u n t s  
o f  d a t a  o n  s t u d e n t  p e r f o r m a n c e ,  a t t e n d a n c e ,  a n d  c o n d u c t ,  w h i c h  s e r v e s  a s  a  k e y  d r i v e r  f o r  g r o w t h .  A I  t e c h n o l o g y  c a n  a n a l y z e  t h i s  d a t a  t o  
u n c o v e r  p a t t e r n s  a n d  t r e n d s  t h a t  m i g h t  o t h e r w i s e  b e  o v e r l o o k e d .  T h i s  d a t a - d r i v e n  a p p r o a c h  e m p o w e r s   e d u c a t o r s  t o  m a k e  w e l l - i n f o r m e d  
d e c i s i o n s ,  i m p l e m e n t  t i m e l y  i n t e r v e n t i o n s ,  a n d  d e v i s e  s t r a t e g i e s  f o r  e n h a n c i n g  l e a r n i n g  o u t c o m e s  b y  l e v e r a g i n g   A I ’ s  c a p a c i t y  t o  h a n d l e  
a n d  i n t e r p r e t  e x t e n s i v e  d a t a  s e t s .  A d d i t i o n a l l y ,  t h e  e m e r g e n c e  o f  A I - p o w e r e d  v i r t u a l  a s s i s t a n t s  a n d  c h a t b o t s  i s  r e v o l u t i o n i z i n g  
a d m i n i s t r a t i v e  p r o c e s s e s  i n   e d u c a t i o n a l  s e t t i n g s ,  f u r t h e r  p r o p e l l i n g  m a r k e t  e x p a n s i o n .  A I  t o o l s  a r e  c a p a b l e  o f  m a n a g i n g  r e g u l a r  
a d m i n i s t r a t i v e  t a s k s  s u c h  a s  a n s w e r i n g  q u e s t i o n s ,  g i v i n g  d e t a i l s  a b o u t  c o u r s e s ,  a n d  h e l p i n g  w i t h  e n r o l l m e n t  p r o c e s s e s .  T h i s  h e l p s  t o  
l e s s e n  t h e  w o r k l o a d  f o r  s t a f f  a n d  e n s u r e s  t h a t  s t u d e n t s  r e c e i v e  q u i c k  a n d  a c c u r a t e  r e s p o n s e s  t o  t h e i r  i n q u i r i e s ,  e n h a n c i n g  t h e i r  o v e r a l l  
e x p e r i e n c e .  I m p l e m e n t i n g  A I  i n   e d u c a t i o n  n e c e s s i t a t e s  a  s i g n i f i c a n t  i n v e s t m e n t  i n  t e r m s  o f  b o t h  f i n a n c e s  a n d  t r a i n i n g .  E d u c a t o r s  m u s t  
u n d e r g o  p r o p e r  t r a i n i n g  t o  e f f e c t i v e l y  u t i l i z e  A I  t o o l s  a n d  u n d e r s t a n d  t h e  d a t a  g e n e r a t e d ,  t h e r e b y  d r i v i n g  m a r k e t  e x p a n s i o n .  A d d i t i o n a l l y ,  
A I - p o w e r e d  a s s e s s m e n t  t o o l s  c a n  a s s e s s  s t u d e n t  a n s w e r s  m o r e  c o m p r e h e n s i v e l y ,  t a k i n g  i n t o  a c c o u n t  c r i t i c a l  t h i n k i n g ,  p r o b l e m - s o l v i n g ,  
a n d  c r e a t i v i t y ,  l e a d i n g  t o  a  f a v o r a b l e  m a r k e t  f o r e c a s t .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / a i - in - e d u c a t io n - m a r k e t
Breakup by Component:
• Solutions
• Services
 
Breakup by Deployment Mode:
• On-premises
• Cloud-based
Report 
Segmentation Breakup by Technology:
• Deep Learning and Machine Learning
• Natural  Language Processing (NLP)
Breakup by Application:
• Virtual  Faci l i tators and Learning Environments
• Intel l igent Tutoring Systems (ITS)
• Content Del ivery Systems
• Fraud and Risk Management
• Student- in i t iated learning
• Others
Breakup by End User:
• K-12 Education
• Higher Education
Report 
• Corporate Train ing and Learning
Segmentation • Others
Breakup by Region:
• North America
• Europe
• Asia-Pacifi c
• Lat in America
• Middle East and Afr ica
• Blackboard Inc.
• Cogni i  Inc.
• eGain Corporation
Competitive • Google LLC (Alphabet Inc.)
• International  Business Machines 
Landscape Corporation
with Key • Microsoft  Corporation
Players • QlikTech International  AB
How has the global AI in education market performed so far, 
and how will it perform in the coming years?
What are the drivers, restraints, and opportunities in the 
global AI in education market?
What is the impact of each driver, restraint, and opportunity 
on the global AI in education market?
Key 
What are the key regional markets?
Questions 
Which countries represent the most attractive AI in 
Answered in education market?
the Report What is the breakup of the market based on the component?
Which is the most attractive component in the AI in 
education market?
What is the breakup of the market based on the deployment 
mode?
Which is the most attractive deployment mode in the AI in 
education market?
What is the breakup of the market based on technology?
Which is the most attractive technology in the AI in 
education market?
What is the breakup pf the market based on application?
Key 
Which is the most attractive application in the AI in 
education market?
Questions 
Answered in What is the breakup of the market based on the end user?
the Report Which is the most attractive end user in the AI in education market?
What is the competitive structure of the global AI in 
education market?
Who are the key players/companies in the global AI in 
education market?
1     P r e f a c e
2  S c o p e  a n d  M e t h o d o l o g y
2 . 1  O b j e c t i v e s  o f  t h e  S t u d y
2 . 2  S t a k e h o l d e r s
2 . 3  D a t a  S o u r c e s
2 . 3 . 1  P r i m a r y  S o u r c e s
2 . 3 . 2  S e c o n d a r y  S o u r c e s
2 . 4  M a r k e t  E s t i m a t i o n
2 . 4 . 1  B o t t o m - U p  A p p r o a c h
Table of 2 . 4 . 2  T o p - D o w n  A p p r o a c h2 . 5  F o r e c a s t i n g  M e t h o d o l o g y
3  E x e c u t i v e  S u m m a r y
4  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  -  I n t r o d u c t i o n
4 . 1  O v e r v i e w
Contents 4 . 2  M a r k e t  D y n a m i c s4 . 3  I n d u s t r y  T r e n d s
4 . 4  C o m p e t i t i v e  I n t e l l i g e n c e
5  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  L a n d s c a p e
5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  -  B r e a k u p  b y  C o m p o n e n t
6 . 1  S o l u t i o n s
6 . 1 . 1  O v e r v i e w
6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3  M a r k e t  S e g m e n t a t i o n
6 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2  S e r v i c e s
6 . 2 . 1  O v e r v i e w
6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 2 . 3  M a r k e t  S e g m e n t a t i o n
6 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
6 . 3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  C o m p o n e n t
7  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  -  B r e a k u p  b y  D e p l o y m e n t  M o d e
7 . 1  O n - p r e m i s e s
7 . 1 . 1  O v e r v i e w
7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 1 . 3  M a r k e t  S e g m e n t a t i o n
7 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7 . 2  C l o u d - b a s e d
7 . 2 . 1  O v e r v i e w
7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
7 . 2 . 3  M a r k e t  S e g m e n t a t i o n
Table of 7 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )7 . 3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  D e p l o y m e n t  M o d e
8  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  -  B r e a k u p  b y  T e c h n o l o g y
8 . 1  D e e p  L e a r n i n g  a n d  M a c h i n e  L e a r n i n g
Contents 8 . 1 . 1  O v e r v i e w
8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 . 1 . 3  M a r k e t  S e g m e n t a t i o n
8 . 1 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8 . 2  N a t u r a l  L a n g u a g e  P r o c e s s i n g  ( N L P )
8 . 2 . 1  O v e r v i e w
8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
8 . 2 . 3  M a r k e t  S e g m e n t a t i o n
8 . 2 . 4  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
8 . 3  A t t r a c t i v e  I n v e s t m e n t  P r o p o s i t i o n  b y  T e c h n o l o g y     
9  G l o b a l  A I  I n  E d u c a t i o n  M a r k e t  -  B r e a k u p  b y  A p p l i c a t i o n
9 . 1  V i r t u a l  F a c i l i t a t o r s  a n d  L e a r n i n g  E n v i r o n m e n t s
9 . 1 . 1  O v e r v i e w
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /a i - i n -educ a t i o n -m a rke t / t o c
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