Argentina E-commerce Market PPT 2024: Size, Growth, Demand and Forecast till 2032
                     Argentina E-commerce 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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IMARC Group is  a g lobal  management  consul t ing f i rm that  he lps the wor ld ’s  most  ambi t ious 
changemakers  to create a las t ing impact .  Across the s ix  major  cont inents  and 100+ count r ies ,  we 
work a longside our  bus iness par tners  as one team wi th  a common ambi t ion to achieve unparal le led 
resul ts ,  gain a compet i t ive edge,  and t ransform indust r ies .  IMARC Group excels  in  unders tanding 
i ts  c l ients ’  bus iness pr ior i t ies  and del iver ing ta i lored solut ions that  dr ive meaningfu l  outcomes.  Our 
c l ient  base spans over  3,000 organizat ions in  the pr ivate,  publ ic ,  and soc ia l  sectors ,  ranging f rom 
high-growth s tar tups to For tune 500 companies.
We prov ide a comprehensive sui te of  market  entry  and expansion serv ices.  Our of fer ings inc lude 
thorough market  assessment ,  feas ib i l i ty  s tudies,  company incorporat ion ass is tance,  fac tory  setup 
suppor t ,  regulatory  approvals and l icens ing navigat ion,  branding,  market ing and sales st rategies,  
compet i t ive landscape and benchmark ing analyses,  pr ic ing and cost  research,  and procurement  
research.  These serv ices are des igned to ass is t  companies in  evaluat ing market  oppor tuni t ies ,  
set t ing up new ent i t ies ,  navigat ing regulatory landscapes,  boost ing brand v is ib i l i ty ,  analyz ing 
compet i tors,  and opt imiz ing procurement  s t rategies.
A cc o r d i ng  t o  t h e  l a te s t  r e p o r t  b y  I M A R C  Gr o u p ,  t i t l e d  " A r g e n t i n a  E - c o m m e rc e  Ma r k e t :  
I n d u s t r y  T re n d s ,  S h a re ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  an d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  A r g e n t i n a  e -c o m me r c e  ma r ke t  s i z e  r e a c he d  U S $  2 8 . 2  B i l l i o n  i n  2 0 2 3 .
E l e c t r o n i c  c o m me r c e  ( e - c o mm e rc e )  re f e r s  t o  t h e  bu y i n g  a n d  se l l i n g  o f  g o od s  a nd  
Report se r v i c e s  o v e r  t h e  i n te r n e t .  I t  en c o m p as s e s  a  w i d e  r a n g e  o f  o n l i n e  b u s i ne s s  ac t i v i t i e s  f o r  p r o du c t s  an d  s e r v i c e s ,  i n c l u d i ng  b us i n e s s - t o - c o ns u m er  ( B 2 C ) ,  b u s i n e ss - t o -b u s i n e ss  
( B 2 B ) ,  c o n s u me r - to - c o ns u m e r  ( C 2C ) ,  a n d  co n s u me r - t o - b u s i n es s  (C 2 B ) .  I t  o f f e r s  d i g i t a l  
Highlight and p l a t f o r ms  t h a t  a l l o w  b u s i n e ss e s  t o  c o n d uc t  t r an s a c t i o n s  o n l i n e ,  o f t e n  s u p p o r t e d  b y  l o g i s t i c s  ne t w o rk s  f o r  d e l i v e r i n g  p h ys i c a l  go o d s .  
I t  h e l p s  b u s i n es s e s  t o  e a s i l y  u p da t e  t he i r  p ro d u c t  o f f e r i n g s ,  p r i c i n g ,  a n d  p r o m o t i o n s  i n  
Description r ea l  t i me .  I t  c an  o f f e r  pe r s o n a l i z e d  r e c o mm e n da t i o n s  a n d  ma r k e t i n g ,  i n c r e as i n g  b u ye r  
sa t i s f a c t i o n  a n d  l o y a l t y .  I t  e n a b l e s  b u s i ne s s e s  t o  r e ac h  a  w i d e r  au d i e n ce ,  b r e a k i ng  
ge o g r a ph i c a l  b a r r i e r s  a n d  e x p a n d i ng  m a rk e t  r e a c h .  I t  a l l o w s  b uy e r s  t o  s h o p  a r o u nd  t he  
c l oc k  f r om  t he  c o mf o r t  o f  t he i r  h o me s ,  w i t h  p r o du c t s  d e l i v e r ed  t o  t h e i r  d o o r s te p .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / a rg e n t i na - e - c om m e rc e - ma r k e t / r e q u e s t s a mp l e
Report Description
A r g e n t i n a  E -c o m m e r c e  M a r k e t  T r e n d s :
A t  p r e s en t ,  t h e  r i s i ng  a c ce s s  to  t h e  i n t e rn e t  an d  th e  p r o l i f e r a t i o n  o f  s ma r t p h o ne s ,  w h i c h  a r e  ex p a n d i ng  t h e  p o t en t i a l  u s e r  
ba s e  f o r  e - c om m e rc e ,  r e p r es e n t  o n e  o f  t h e  k e y  f ac t o r s  p r o pe l l i n g  t h e  m a r k e t  g r o w th  i n  A r ge n t i n a .  I n  a d d i t i o n ,  t h e  g ro w i n g  
av a i l a b i l i t y  o f  v a r i o us  p a y me n t  o p t i on s ,  s u ch  a s  i n s t a l l m e n t  p l a n s ,  c r ed i t  c a r ds ,  a n d  a l t e r n a t i v e  p a ym e n t  m e th o d s ,  i s  m a k i n g  i t  
ea s i e r  f o r  b u y e rs  t o  a f f o r d  an d  m a na g e  t h e i r  on l i n e  pu r c h as e s .  T h e  a do p t i o n  o f  d i g i t a l  p ay m e n t  me t h o d s ,  i n c l u d i n g  mo b i l e  
w a l l e t s  an d  o n l i ne  b a n k i n g ,  i s  f ac i l i t a t i n g  s m o o t h e r  an d  m or e  s e cu r e  t ra n s a c t i o n s ,  e n c o u ra g i n g  mo r e  b u y e r s  t o  e n g a ge  i n  e -
co m m er c e .  F u r t h e r m or e ,  i n c r e a s i n g  e n h a nc e m e n t s  i n  l o g i s t i c s  a n d  d e l i v e r y  i n f r as t r u c tu r e  a re  r e du c i n g  d e l i v e r y  t i m es  a n d  
i mp r o v i n g  s e rv i c e  r e l i ab i l i t y ,  ma k i n g  o n l i n e  s h o p p i n g  m o r e  a t t r a c t i ve  t o  b uy e r s .  
A p a r t  f r o m  t h i s ,  t he  r i s i ng  a d va n c e s  i n  t e c h n o l og y ,  su c h  as  a r t i f i c i a l  i n te l l i g e n ce  ( A I )  a n d  m ac h i n e  l ea r n i n g  ( M L ) ,  a re  e na b l i n g  
pe r s o n a l i ze d  s ho p p i n g  e x p e r i e nc e s ,  b e t t e r  u s e r  s e r v i ce  t h ro u g h  c h a t b o t s ,  a n d  t a i l o r e d  m a rk e t i n g  s t r a t e g i e s ,  e n ha n c i n g  c l i e n t  
sa t i s f ac t i o n  a nd  l o y a l t y .  M o r e o v e r ,  t h e  i n c r ea s i n g  i mp r o v em e n t  i n  c y b e r s e c u r i t y  me a s u r es  an d  f r a u d  p r e v en t i o n  t e c h n i q u e s  
a r e  e n h a nc i n g  u s e r  c o n f i d e n c e  i n  o n l i n e  t ra n s a c t i o n s  a n d  r e du c i n g  t h e  p e r ce i v e d  r i s k  o f  e - c om m er c e .  A d d i t i o n a l l y ,  t h e  r i s e  o f  
l o c a l  s ta r t - u ps  a nd  s ma l l  a n d  m e d i u m - s i z e d  e n t e r p r i s e s  ( S ME s )  u t i l i z i n g  e -c o m me r c e  p l a t f o r m s  t o  r e ac h  a  b r o a d e r  au d i e n c e  i s  
p r o v i d i n g  s h o p pe r s  w i th  a  w i d e r  a r ra y  o f  p r o du c t  ch o i c e s .
V i e w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w ww . i m a r c g ro u p . co m / a rg e n t i n a - e - c o m m er c e - m a r k e t
Breakup by Type:
• Home Appl iances
• Apparel ,  Footwear and Accessor ies
• Books
• Cosmetics
• Groceries
Report • Others
Segmentation
Breakup by Transaction:
• Business-to -Business
• Business-to -Consumer
• Consumer-to -Consumer
• Others
Breakup by Region:
• Buenos Aires Region
• Litoral  Region
• Northern Region
• Cordoba Region
Report • Cuyo Region
• Patagonia Region
Segmentation
How has the Argentina E-commerce market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the Argentina 
E-commerce market?
What is the breakup of the Argentina E-commerce 
Key market on the basis of type?
Questions What is the breakup of the Argentina E-commerce 
market on the basis of transaction?
Answered in 
What are the various stages in the value chain of the 
the Report Argentina E-commerce market? 
What are the key driving factors and challenges in the 
Argentina E-commerce?
What is the structure of the Argentina E-commerce 
market and who are the key players?
What is the degree of competition in the Argentina E-
commerce market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y  
2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
2 . 2     S t a k e h o l d e r s
2 . 3     D a t a  S o u r c e s
2 . 3 . 1     P r i m a r y  S o u r c e s
2 . 3 . 2     S e c o n d a r y  S o u r c e s
2 . 4     M a r k e t  E s t i m a t i o n
2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of 2 . 4 . 2     T o p - D o w n  A p p r o a c h2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     A r g e n t i n a  E - c o m m e r c e  M a r k e t  –  I n t r o d u c t i o n
4 . 1     O v e r v i e w
Contents 4 . 2     M a r k e t  D y n a m i c s4 . 3     I n d u s t r y  T r e n d s
4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5     A r g e n t i n a  E - c o m m e r c e  M a r k e t  L a n d s c a p e
5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6     A r g e n t i n a  E - c o m m e r c e  M a r k e t  -  B r e a k u p  b y  T y p e
6 . 1     H o m e  A p p l i a n c e s
6 . 1 . 1     O v e r v i e w
6 . 1 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 1 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 1 . 4     M a r k e t  B r e a k u p  b y  T r a n s a c t i o n
6 . 2     A p p a r e l ,  F o o t w e a r  a n d  A c c e s s o r i e s
6 . 2 . 1     O v e r v i e w
6 . 2 . 2     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
6 . 2 . 3     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6 . 2 . 4     M a r k e t  B r e a k u p  b y  T r a n s a c t i o n
       
6 . 3     B o o k s
6 . 3 . 1     O ve r v i e w
6 . 3 . 2     H i s to r i c a l  a nd  C u r r e n t  M a r k e t  T r e nd s  ( 20 1 8 - 20 2 3 )
6 . 3 . 3     M a r k e t  F o r e c as t  ( 2 02 4 - 2 0 32 )
6 . 3 . 4     M a r k e t  B r e a k up  b y  T r a n s ac t i o n
6 . 4     C o s m e t i c s
6 . 4 . 1     O ve r v i e w
6 . 4 . 2     H i s to r i c a l  a nd  C u r r e n t  M a r k e t  T r e nd s  ( 20 1 8 - 20 2 3 )
6 . 4 . 3     M a r k e t  F o r e c as t  ( 2 02 4 - 2 0 32 )
6 . 4 . 4     M a r k e t  B r e a k up  b y  T r a n s ac t i o n
Table of 6 . 5     G r o ce r i e s6 . 5 . 1     O ve r v i e w
6 . 5 . 2     H i s to r i c a l  a nd  C u r r e n t  M a r k e t  T r e nd s  ( 20 1 8 - 20 2 3 )
6 . 5 . 3     M a r k e t  F o r e c as t  ( 2 02 4 - 2 0 32 )
Contents 6 . 5 . 4     M a r k e t  B r e a k up  b y  T r a n s ac t i o n
6 . 6      O t he r s
6 . 6 . 1     O ve r v i e w
6 . 6 . 2     H i s to r i c a l  a nd  C u r r e n t  M a r k e t  T r e nd s  ( 20 1 8 - 20 2 3 )
6 . 6 . 3     M a r k e t  F o r e c as t  ( 2 02 4 - 2 0 32 )
6 . 7     A t t r ac t i v e  In v e s tm e n t  P r o p os i t i o n  b y  T y p e
7     A rg e n t in a  E - co m m e r c e  M a r k e t  -  B re a k u p  b y  T ra n s a c t i o n
7 . 1     B u s i ne s s - t o - C o n s um e r
7 . 1 . 1     O ve r v i e w
7 . 1 . 2     H i s to r i c a l  a nd  C u r r e n t  M a r k e t  T r e nd s  ( 20 1 8 - 20 2 3 )
7 . 1 . 3     M a r k e t  F o r e c as t  ( 2 02 4 - 2 0 32 )
7 . 1 . 4     M a r k e t  B r e a k up  b y  T y p e
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