Australia Car Rental Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opportunity 2024-32
                     Australia Car Rental 
Market Research and 
Forecast Report 2024-
2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a t e s t  r e p o r t  b y  I MA R C  Gr o u p ,  t i t l e d  " A u s t r a l ia  C a r  R e n ta l  Ma r k e t :  
I n d u s t r y  T re n d s ,  S h a re ,  S i z e ,  Gr o w th ,  O p p o r t u n i ty  an d  F o r e ca s t  2 0 2 4 -
20 3 2 , "  t h e  A u s t r a l i a  c a r  r e n t a l  ma r k e t  s i z e  i s  p r o j e c t ed  t o  e x h i b i t  a  g r o w t h  r a t e  ( C A GR )  
o f  5 . 7 0 %  d u r i ng  2 0 24 - 2 0 3 2 .
Report T he  A u s t r a l i a  c a r  r en t a l  m a rk e t  i s  w i t n e s s i ng  s i g n i f i ca n t  g r o w t h ,  d r i ve n  b y  t h e  i n c r e a s i ng  n um b e r  o f  i n t e r n a t i o n a l  t o u r i s t s  a n d  t h e  g r ow i n g  p r e fe r e n c e  fo r  r e n t a l  c a rs  
am o n g  d om e s t i c  t r a v e l e r s .  A dd i t i o n a l l y ,  t h e  e x p an d i n g  t ra v e l  a n d  t o u r i s m  i n d u s t r y  
Highlight and ac r o s s  t h e  c o un t r y ,  o w i ng  t o  i t s  d i v e r s e  a t t r a c t i on s  ra n g i n g  f ro m  u r b an  c i t i e s  t o  re m o t e  na t u r a l  l a n ds c a p e s ,  i s  e s ca l a t i n g  t he  d em a n d  f o r  c on v e n i e n t  an d  f l e x i b l e  t r a n s po r t a t i on  
op t i o n s ,  t h e r eb y  f ue l i n g  t h e  m a rk e t  g r o w t h .  
Description Mo r e o ve r ,  c a r  r e n t a l s  o f f e r  t h e  f r ee d o m  a nd  f l e x i b i l i t y  t h a t  i s  p a r t i c u l a r l y  a p pe a l i n g  to  
t r a v e l e rs  s e e k i n g  t o  e xp l o r e  v a s t  an d  v a r i e d  r eg i o n s  a c r o s s  A u s t r a l i a  a t  t h e i r  ow n  p a ce .  
F u r t h e rm o r e ,  t h e  r i s i n g  t r e nd  o f  se l f - d r i v e  h o l i da y s ,  o w i n g  t o  t h e  r i s i n g  n ee d  fo r  
pe r s o n a l i ze d  t r av e l  ex pe r i e n ce s ,  i s  f u r t he r  f u e l i n g  t h e  g r o w t h  o f  t h e  c a r  r e n t a l  m a r k e t .
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / a us t r a l i a - c a r - r en t a l - ma r k e t / r e q ue s t s a mp l e
Report Description
Austra l ia  Car Renta l  Market  Trends:
Emerg ing  t rends  in  the Aus t ra l ia  car  ren ta l  marke t  inc lude the  g rowing  emphas is  on susta inab le  and  eco-
f r iend ly  t rave l  op t ions .  Moreover ,  the easy ava i lab i l i ty  o f  hybr id  and  e lec t r i c  veh ic les  in  ren ta l  f lee ts ,  owing to  
the  r i s ing  env i ronmenta l l y  consc ious  consumers ,  i s  a lso  prope l l ing  the  marke t  growth .  The marke t  i s  a lso  
s t imula ted  by  techno log ica l l y  advanced on l ine book ing  p la t forms,  mak ing i t  eas ie r  fo r  consumers  to  compare  
pr ices,  book renta l  veh ic les ,  and manage the i r  t rave l  p lans .  
Bes ides  th is ,  ano ther  s ign i f i cant  t rend fue l ing  the marke t  g rowth  i s  the  in tegra t ion o f  advanced technolog ies ,  
such  as  GPS nav iga t ion and d ig i ta l  book ing  sys tems,  wh ich ease the  user  exper ience and  opera t iona l  
e f f ic iency .  Apar t  f rom th is ,  the r i s ing t rend towards f lex ib le  ren ta l  serv ices ,  inc lud ing car -shar ing  and  shor t -
te rm renta l  op t ions ,  wh ich appea l  to  u rban  res iden ts  and  younger  demograph ics ,  i s  an t ic ipa ted  to  esca la te  the  
Aus t ra l ia  car  ren ta l  marke t  over  the  forecasted per iod .
View Report  TOC,  F igures and Tables :  h t tps: / /www. imarcgroup.com/austra l ia-car - renta l -market
Booking Type Insights:
• Offl ine Booking
• Online Booking
 
Rental Length Insights:
• Short Term
• Long Term
Report 
Segmentation Vehicle Type Insights:
• Luxury
• Executive
• Economy
• SUVs
• Others
Application Insights:
• Leisure/Tourism
• Business
End User Insights:
• Self-Driven
Report • Chauff eur-Driven
Segmentation
Regional Insights:
• Austral ia Capital  Terr i tory & New South Wales 
 
• Victoria & Tasmania 
• Queensland 
• Northern Terr i tory & Southern Austral ia 
• Western Austral ia
How has the Australia car rental market performed 
so far and how will it perform in the coming years?
What has been the impact of COVID-19 on the 
Australia car rental market?
Key What is the breakup of the Australia car rental 
market on the basis of booking type?
Questions 
Answered in What is the breakup of the Australia car rental market on the basis of rental length?
the Report
What is the breakup of the Australia car rental 
market on the basis of vehicle type?
What is the breakup of the Australia car rental 
market on the basis of application?
What is the breakup of the Australia car rental 
market on the basis of end user?
What are the various stages in the value chain of 
the Australia car rental market?
What are the key driving factors and challenges in 
the Australia car rental?
Key What is the structure of the Australia car rental 
market and who are the key players?
Questions 
Answered in What is the degree of competition in the Australia car rental market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    A u s t r a l i a  C a r  R e n t a l  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    A u s t r a l i a  C a r  R e n t a l  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
6    A u s t r a l i a  C a r  R e n t a l  M a r k e t  -  B r e a k u p  b y  B o o k i n g  T y p e
    6 . 1     O f f l i n e  B o o k i n g
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    6 . 2     O n l i n e  B o o k i n g
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
       
7    A u s t r a l i a  C a r  R e n t a l  M a r k e t  -  B r e a k u p  b y  R e n t a l  L e n g t h
    7 . 1     S h o r t  T e r m
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    7 . 2     L o n g  T e r m
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
8    A u s t r a l i a  C a r  R e n t a l  M a r k e t  -  B r e a k u p  b y  V e h i c l e  T y p e
    8 . 1     L u x u r y
Table of         8 . 1 . 1  O v e r v i e w        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    8 . 2     E x e c u t i v e
Contents         8 . 2 . 1  O v e r v i e w        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    8 . 3     E c o n o m y
        8 . 3 . 1  O v e r v i e w
        8 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 3 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    8 . 4     S U V s
        8 . 4 . 1  O v e r v i e w
        8 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 4 . 3  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )
    8 . 5     O t h e r s
        8 . 5 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 5 . 2  M a r k e t  F o r e c a s t  (  2 0 2 4 - 2 0 3 2 )     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /a us t ra l i a -c a r- ren ta l -m a rke t / t o c
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