Australia Online Travel Bookings Market by Product Type, Distribution Channel, End User 2024-2032
                     Australia Online Travel 
Bookings Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A cc o r d i ng  t o  t h e  l a te s t  r e p o r t  b y  IM A R C  Gr o u p ,  t i t l e d  " A u s t r a l ia  O n l i n e  T r a v e l  
B o o k i n g s  M a r ke t :  I n d u s t r y  T r e n d s ,  S h ar e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  an d  F o r e c a s t  
20 2 4 - 2 03 2 , "  t h e  A u s t r a l i a  o n l i ne  t ra v e l  b o o k i n g s  m a r k e t  s i z e  i s  p r o j e c te d  t o  e x h i b i t  a  
g r o w t h  r a t e  (C A G R )  o f  3 .8 0 %  d u r i n g   2 0 2 4 -2 0 3 2  .
T he  h i g h  i n ve s t me n t  i n  a d va n c e d  te c h n o l og i e s  a s  w e l l  a s  c h an g i n g  c o ns u m er  b e h av i o r  
Report a r e  t h e  f a c t o rs  r e s p o ns i b l e  f o r  t h e  g r ow t h  o f  t he  A u s t ra l i a  o n l i n e  t r a v e l  bo o k i ng s  
ma r k e t .  A d d i t i o n a l l y ,  a s  i n te r n e t  p e ne t r a t i o n  d ee p e n s  a n d  m o b i l e  u sa g e  e x p a n d s ,  t he  
po p u l a t i o n  i s  t u rn i n g  t o  o n l i n e  p l a t f o r m s  fo r  t h e i r  t r a v e l  n ee d s ,  w h i c h  i s  f u e l i n g  t h e  
Highlight and ma r k e t .  
B es i d e s  th i s ,  t h e  g ro w t h  o f  t h e  m a r k e t  i s  f u r t h e r  b o l s t e r ed  b y  t h e  p r o l i f e r a t i o n  o f  t r a ve l  
Description ap p s  a n d  w eb s i t e s  t h a t  c a t e r  t o  a  w i de  r a n g e  o f  t r a v e l  s e rv i c e s ,  f r om  f l i g h t s  an d  h o te l s  t o  c a r  re n t a l s  a n d  co m p l e t e  h o l i da y  p a ck a g e s .  M o re o v e r ,  t h e  r i s e  i n  c o ns u m er  
co n f i d e n ce  i n  o n l i ne  p a y me n t  s y s t em s  h a s  s i g n i f i c a n t l y  co n t r i b u t e d  t o  t h e  g r o w t h  o f  
on l i n e  b o ok i n g s ,  a s  s ec u r e  p a y m en t  ga t e w a y s  h av e  be c o m e  mo r e  r e l i a b l e  a n d  u s e r -
f r i e n d l y .  
R eq u e s t  f o r  a  P D F  sa m p le  o f  th i s  r ep o r t :  
h t t p s : / /w w w . i ma r c g r o u p . co m / a us t r a l i a -o n l i n e - t r a v e l -b o o k i n gs - m a rk e t / re q u e s ts a m p l e
Report Description
Austra l ia  Onl ine  Trave l  Bookings  Market  Trends :
The compet i t i ve  landscape  o f  the  on l ine  t rave l  marke t  in  Aus t ra l ia  i s  i n tens i f y ing ,  w i th  bo th  loca l  and  
in te rna t iona l  p layers  con t inuous ly  i nnova t ing  and  o f fe r ing  va lue-added  se rv ices  to  a t t rac t  cus tomers ,  wh ich  i s  
augment ing  the  marke t .  In  add i t ion  to  th is ,  p romot iona l  ac t i v i t ies  such  as  d iscoun ts ,  las t -m inu te  dea ls ,  and  
loya l t y  p rograms a re  common s t ra teg ies  used  by  these  p la t fo rms to  re ta in  customer  in te res t  and  loya l ty ,  wh ich  i s  
ac t ing  as  ano the r  g rowth - induc ing  fac to r .  
The  t rend  towards  persona l ized  t rave l  expe r iences  is  a lso  in f l uenc ing  the  marke t ,  as  more  consumers  seek  
cus tomized  i t i ne ra r ies  and  exper iences  ra the r  than  t rad i t iona l  packaged  tou rs .  Fur the rmore ,  t he  demand fo r  
cus tomiza t ion  is  push ing  on l ine  t rave l  agenc ies  to  u t i l i ze  b ig  da ta  ana ly t i cs  and  A I  t o  o f fe r  ta i l o red  
recommenda t ions  and  dynamic  p r ic ing  based  on  user  p re fe rences  and  pas t  behav io r ,  wh ich  i s  an t ic ipa ted  to  d r i ve  
the  Aus t ra l ia  on l ine  t rave l  book ings  marke t  i n  the  coming  years .
View Repor t  TOC,  F igures  and  Tables :  h t tps: / /www. imarcgroup.com/austra l ia -onl ine- t rave l -bookings-market
Service Type Insights:
• Vacation Packages
• Accommodation Booking
• Transportat ion Booking
• Others
Report Booking Method Insights:
Segmentation • Onl ine Booking
• Direct  Travel Agency
Device Insights:
• Desktop
• Mobile
Regional Insights:
• Austral ia Capital  Terr i tory & New South Wales
• Victoria & Tasmania
• Queensland
• Northern Terr i tory & Southern Austral ia
Report • Western Austral ia
Segmentation
How has the Australia online travel bookings market 
performed so far and how will it perform in the coming 
years?
What has been the impact of COVID-19 on the Australia 
online travel Bookings market?
What is the breakup of the Australia online travel bookings 
market on the basis of service type?
Key 
What is the breakup of the Australia online travel bookings 
market on the basis of booking method?
Questions 
What is the breakup of the Australia online travel bookings 
Answered in market on the basis of device?
the Report What are the various stages in the value chain of the Australia online travel bookings market?
What are the key driving factors and challenges in the 
Australia online travel bookings?
What is the structure of the Australia online travel bookings 
market and who are the key players?
What is the degree of competition in the Australia online 
travel bookings market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  -  I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     M a r k e t  D y n a m i c s    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  -  B r e a k u p  b y  S e r v i c e  T y p e
    6 . 1     V a c a t i o n  P a c k a g e s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     A c c o m m o d a t i o n  B o o k i n g
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 3     T r a n s p o r t a t i o n  B o o k i n g
        6 . 3 . 1  O v e r v i e w
       
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     O t h e r s
        6 . 4 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  -  B r e a k u p  b y  
B o o k i n g  M e t h o d
    7 . 1     O n l i n e  B o o k i n g
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
Table of     7 . 2     D i r e c t  T r a v e l  A g e n c y
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
Contents         7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )8    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  -  B r e a k u p  b y  D e v i c e
    8 . 1     D e s k t o p
        8 . 1 . 1  O v e r v i e w
        8 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    8 . 2     M o b i l e
        8 . 2 . 1  O v e r v i e w
        8 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        8 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
9    A u s t r a l i a  O n l i n e  T r a v e l  B o o k i n g s  M a r k e t  –  B r e a k u p  b y  
R e g i o n
    9 . 1     A u s t r a l i a  C a p i t a l  T e r r i t o r y  &  N e w  S o u t h  W a l e s
        9 . 1 . 1  O v e r v i e w
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /a us t ra l i a - o n l i ne - t ra ve l -bo o k i ngs
-m a rke t / t o c
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