Australia Toys Market Growth, Demand and Challenges of the Key Industry Players 2024-32
                     Australia Toys Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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las t ing resul ts .
Accord ing  t o  the  la tes t  r epor t  by  I MARC Group ,  t i t l ed  " Aust ra l ia  Toys  Market :  
Indust ry  T rends ,  Share ,  S ize ,  G rowth ,  Opportun i ty  and  Forecast  2024-
2032, "  t he  Aus t ra l ia  t oys  marke t  s i ze  i s  p ro jec ted  t o  exh ib i t  a  g rowth  ra te  (CAGR)  
o f  3 .40% dur ing  2024-2032 .
Report The  r i s ing  d isposab le  income,  wh ich  i s  c rea t ing  an  i n te res t  i n  en t e r ta inmen t  ac t i v i t i es  as  we l l  as  add ing  t o  t he  aes the t i c  va lue ,  i s  one  o f  t he  fac t o r s  
respons ib le  fo r  t he  g rowt h  o f  t he  Aus t ra l ia  t oys  marke t .  Add i t i ona l l y ,  t he  marke t  
Highlight and i s  p rope l led  by  t he  recogn i t i on  o f  t he  va lue  o f  educat iona l  and  deve lopmen ta l  
t oys  by  pa ren t s ,  who  a re  i nc reas ing l y  f ocus ing  on  p roduc ts  tha t  o f fe r  cogn i t i ve  
Description and  moto r  sk i l l  deve lopmen t  f o r  ch i l d ren .  Bes ides  th is ,  t he  marke t  i s  in f l uenced by  the  ' k idu l t '  phenomenon ,  where  adu l t s  
a re  engag ing  w i th  toys  and  games t ha t  r emin i sce  abou t  t he i r  ch i ldhood or  a re  
popu la r  in  con temporary  pop  cu l tu re ,  such  as  co l lec t i b l es  and  board  games.
Request  fo r  a  PDF sample  o f  th is  repor t :  
ht tps : / / www. imarcgroup .com/aus t ra l ia - t oys -marke t / r eques tsam ple
Report Description
Austral ia  Toys Market  Trends:
The sh i f t  towards on l ine shopping has been accelerated by recent  g lobal  events ,  notab ly  the COVID-19 
pandemic,  which has led to  an increase in  on l ine toy  purchases and is  fur ther  augment ing the market .  In  
addi t ion to  th is ,  e-commerce p la t forms are becoming the prefer red shopping venue for  toys  due to  the 
convenience they of fer  and the i r  ab i l i ty  to  prov ide a broader  range of  products  compared to  t rad i t iona l  
br ick-and-mor tar  s tores,  thereby escala t ing the market .  
The d ig i ta l  t ransformat ion wi th in  the  toy  indust ry  is  not  on ly  a l ter ing how products  are purchased but  a lso 
how they are marketed,  w i th  many companies leverag ing soc ia l  media  p la t forms.  Fur thermore,  
susta inabi l i ty  is  becoming increasing ly  impor tant ,  w i th  consumers showing greater  in terest  in  toys made 
f rom eco- f r iend ly  mater ia ls  and those promot ing eth ica l  manufactur ing pract ices,  which is  ant ic ipated to  
dr ive the Aust ra l ia  toys market  over  the forecasted per iod.
View Report  TOC,  F igures and Tables :  ht tps: / /www.imarcgroup.com/austral ia- toys-market
Product Type Insights:
• Action Figures
• Bui ld ing Sets
• Dol ls
• Games and Puzzles
• Sports  and Outdoor Toys
• Plush
Report • Others
Segmentation
Age Group Insights:
• Up to 5 Years
• 5 to 10 Years
• Above 10 Years
Sales Channel Insights:
• Supermarkets and Hypermarkets
• Specialty Stores
• Department Stores
• Online Stores
• Others
Regional Insights:
Report • Austral ia Capital  Terr i tory & New South Wales
• Victoria & Tasmania
Segmentation
• Queensland
• Northern Terr i tory & Southern Austral ia
• Western Austral ia
How has the Australia toys market performed so far and 
how will it perform in the coming years?
What has been the impact of COVID-19 on the Australia 
toys market?
What is the breakup of the Australia toys market on the 
basis of product type?
Key 
What is the breakup of the Australia toys market on the 
Questions basis of age group?
Answered in What is the breakup of the Australia toys market on the basis of sales channel?
the Report What are the various stages in the value chain of the 
Australia toys market?
What are the key driving factors and challenges in the 
Australia toys?
What is the structure of the Australia toys market and 
who are the key players?
What is the degree of competition in the Australia toys 
market?
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
Table of         2 . 4 . 1     B o t t o m - U p  A p p r o a c h        2 . 4 . 2     T o p - D o w n  A p p r o a c h
    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4    A u s t r a l i a  T o y s  M a r k e t  -  I n t r o d u c t i o n
Contents     4 . 1     O v e r v i e w    4 . 2     M a r k e t  D y n a m i c s
    4 . 3     I n d u s t r y  T r e n d s
    4 . 4     C o m p e t i t i v e  I n t e l l i g e n c e
5    A u s t r a l i a  T o y s  M a r k e t  L a n d s c a p e
    5 . 1     H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
    5 . 2     M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
6    A u s t r a l i a  T o y s  M a r k e t  -  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     A c t i o n  F i g u r e s
        6 . 1 . 1  O v e r v i e w
        6 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 2     B u i l d i n g  S e t s
        6 . 2 . 1  O v e r v i e w
        6 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
       
    6 . 3     D o l l s
        6 . 3 . 1  O v e r v i e w
        6 . 3 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 3 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 4     G a m e s  a n d  P u z z l e s
        6 . 4 . 1  O v e r v i e w
        6 . 4 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 4 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 5     S p o r t s  a n d  O u t d o o r  T o y s
        6 . 5 . 1  O v e r v i e w
Table of         6 . 5 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )        6 . 5 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 6     P l u s h
        6 . 6 . 1  O v e r v i e w
Contents         6 . 6 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 6 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    6 . 7     O t h e r s
        6 . 7 . 1  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        6 . 7 . 2  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
7    A u s t r a l i a  T o y s  M a r k e t  -  B r e a k u p  b y  A g e  G r o u p
    7 . 1     U p  t o  5  Y e a r s
        7 . 1 . 1  O v e r v i e w
        7 . 1 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 1 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
    7 . 2     5  t o  1 0  Y e a r s
        7 . 2 . 1  O v e r v i e w
        7 . 2 . 2  H i s t o r i c a l  a n d  C u r r e n t  M a r k e t  T r e n d s  ( 2 0 1 8 - 2 0 2 3 )
        7 . 2 . 3  M a r k e t  F o r e c a s t  ( 2 0 2 4 - 2 0 3 2 )
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
ht t ps : / /w ww. i ma rc gro up . c o m /a us t ra l i a - t o ys -m a rke t / t o c
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