Automotive Active Seat Headrests Market by Product Type, Distribution Channel, End User 2024-2032
                     Global Automotive Active 
Seat Headrests Market 
Research and Forecast 
Report 2024-2032
Format: PDF+EXCEL
© 2023 IMARC All Rights Reserved 
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A c c o r d i n g  t o  t h e  l a t e s t  r e p o r t  b y  I M A R C  G r o u p ,  t i t l e d  " A u t o m o t i v e  A c t i v e  S e a t  H e a d r e s t s  
M a r k e t :  G l o b a l  I n d u s t r y  T r e n d s ,  S h a r e ,  S i z e ,  G r o w t h ,  O p p o r t u n i t y  a n d  F o r e c a s t  2 0 2 4 -
2 0 3 2 , "  t h e  g l o b a l  a u t o m o t i v e  a c t i v e  s e a t  h e a d r e s t s  m a r k e t  s i z e  r e a c h e d  U S $  1 6 , 6 1 2 . 6  M i l l i o n  
i n  2 0 2 3 .
A u t o m o t i v e  a c t i v e  s e a t  h e a d r e s t s  a r e  v i t a l  s a f e t y  c o m p o n e n t s  t h a t  a r e  d e s i g n e d  t o  r e d u c e  
Report w h i p l a s h  i n j u r i e s  i n  r e a r - e n d  c o l l i s i o n s .  T h e y  m o v e  u p w a r d  a n d  f o r w a r d  a u t o m a t i c a l l y  d u r i n g  a  
c r a s h  t o  c a t c h  t h e  h e a d  i n  a n  e a r l y  s t a g e  o f  t h e  m o v e m e n t ,  l i m i t i n g  t h e  s t r a i n  o n  t h e  c e r v i c a l  
s p i n e .  A u t o m o t i v e  a c t i v e  s e a t  h e a d r e s t s  a r e  c o n s t r u c t e d  u s i n g  r o b u s t  m a t e r i a l s  l i k e  
Highlight and p o l y u r e t h a n e  ( P U )  f o a m ,  m e t a l s ,  a n d  p r e m i u m  f a b r i c  o r  l e a t h e r  c o v e r i n g s .  T h e y  o f f e r  s e v e r a l  p r o p e r t i e s ,  s u c h  a s  r a p i d  r e s p o n s e  t i m e ,  d u r a b i l i t y ,  a n d  a d a p t i v e  a d j u s t a b i l i t y .  A u t o m o t i v e  
a c t i v e  s e a t  h e a d r e s t s  a r e  u t i l i z e d  i n  s e d a n s ,  s p o r t s  u t i l i t y  v e h i c l e s  ( S U V s ) ,  h a t c h b a c k s ,  
Description t r u c k s ,  a n d  c o n v e r t i b l e s .  T h e y  p r o v i d e  n u m e r o u s  b e n e f i t s ,  i n c l u d i n g  e n h a n c e d  o c c u p a n t  s a f e t y ,  r e d u c t i o n  i n  w h i p l a s h - a s s o c i a t e d  d i s o r d e r s ,  c o m p a t i b i l i t y  w i t h  m o d e r n  v e h i c l e  
a e s t h e t i c s ,  a n d  e a s e  o f  m a i n t e n a n c e .  M o r e o v e r ,  t h e y  p l a y  a  p r o a c t i v e  r o l e  i n  c o l l i s i o n  s a f e t y  
a n d  o f f e r  n u m e r o u s  a d v a n t a g e s ,  s u c h  a s  a d a p t a b i l i t y  t o  d i f f e r e n t  p a s s e n g e r  s i z e s ,  
c o m p a t i b i l i t y  w i t h  s a f e t y  s y s t e m s ,  a n d  s e a m l e s s  i n t e g r a t i o n  w i t h  v e h i c l e  i n t e r i o r s .
R e q u e s t  f o r  a  P D F  s a m p l e  o f  t h i s  r e p o r t :  
h t t p s : / / w w w . i m a r c g r o u p . c o m / a u t o m o t i v e - a c t i v e - s e a t - h e a d r e s t s - m a r k e t / r e q u e s t s a m p l e
Report Description
G lo b a l  A u t o m o t iv e  A c t i v e  S e a t  H e a d r e s t s  M a r k e t  T r e n d s :
T h e  i n c r e a s i n g  e m p h a s i s  o n  v e h i c u l a r  s a f e t y  i s  c r e a t i n g  a  p o s i t i v e  o u t l o o k  f o r  t h e  m a r k e t  g r o w t h .  I n  l i n e  w i t h  t h i s ,  t h e  g r o w i n g  
d e m a n d  f o r  t e c h n o l o g i e s  l i k e  a c t i v e  h e a d r e s t s  t h a t  c a n  m i t i g a t e  r e a r - e n d  c o l l i s i o n s  i s  p r o v i d i n g  a  c o n s i d e r a b l e  b o o s t  t o  t h e  
m a r k e t  g r o w t h .  B e s i d e s  t h i s ,  t h e  i m p l e m e n t a t i o n  o f  s t r i n g e n t  s a f e t y  r e g u l a t i o n s  b y  g o v e r n m e n ts ,  p r o m p t i n g  a u t o m a k e r s  t o  
i n t e g r a t e  a d v a n c e d  s a f e t y  s y s te m s ,  i s  p r o p e l l i n g  t h e  m a r k e t  g r o w th .  A d d i t i o n a l l y ,  t h e  i n c r e a s i n g  c o n s u m e r  a w a r e n e s s  a b o u t  
s a f e t y  f e a tu r e s  l e a d i n g  t o  i n v e s t m e n t s  i n  v e h i c l e s  e q u i p p e d  w i t h  a d v a n c e d  s a f e t y  m e a s u r e s  i s  b o o s t i n g  t h e  m a r k e t  g r o w t h .  
I n  a d d i t i o n  t o  t h i s ,  t h e  r i s i n g  a d o p t i o n  o f  a c t i v e  h e a d r e s t s  i n  e l e c t r i c  v e h i c l e s  ( E V s ) ,  e m p h a s i z i n g  e n v i r o n m e n ta l  s u s t a i n a b i l i t y  
a n d  e n h a n c e d  s a f e t y ,  i s  s u p p o r t i n g  t h e  m a r k e t  g r o w th .  F u r t h e r m o r e ,  r a p i d  t e c h n o l o g i c a l  a d v a n c e m e n ts  a n d  i n n o v a t i o n s  i n  s e n s o r  
t e c h n o l o g y  a n d  m a te r i a l s ,  e n a b l i n g  t h e  d e v e l o p m e n t  o f  mo r e  r e s p o n s i v e ,  e f f i c i e n t ,  a n d  d u r a b l e  a c t i v e  h e a d r e s t  s y s t e m s ,  a r e  
a n t i c i p a t e d  t o  d r i v e  t h e  m a r k e t  g r o w th .  I n  l i n e  w i t h  t h i s ,  t h e  i n t e g r a t i o n  o f  a c t i v e  h e a d r e s t s  w i t h  o th e r  s a f e t y  s y s t e m s ,  l i k e  
s e a tb e l t  p r e - t e n s i o n e r s ,  t o  o f f e r  a  h o l i s t i c  s a fe t y  s o l u t i o n  i s  a l s o  f a v o r i n g  t h e  m a r k e t  g r o w th .  A l o n g  w i t h  t h i s ,  t h e  w i d e s p r e a d  
u t i l i z a t i o n  o f  a c t i v e  h e a d r e s t s  i n  a u t o n o m o u s  v e h i c l e s ,  e n s u r i n g  s a fe t y ,  i s  s t r e n g th e n i n g  t h e  m a r k e t  g r o w th .
L o o k in g  f o r w a r d ,  t h e  m a r k e t  v a l u e  i s  p r o je c t e d  t o  r e a c h  U S $  3 9 ,6 3 2 .4  M i l l i o n  b y  2 0 3 2 ,  e x p a n d i n g  a t  a  C A G R  o f  9 .8 4 %  d u r i n g  
2 0 2 4 - 2 0 3 2 .
V ie w  R e p o r t  T O C ,  F i g u r e s  a n d  T a b l e s :  h t t p s : / / w w w . i m a r c g r o u p . c o m / a u t o m o t i v e - a c t i v e - s e a t - h e a d r e s t s - m a r k e t
Breakup by Product Type:
• Headrest Act ivation
• Seat Back Act ivation
 
Breakup by Vehicle Type:
• Passenger Car
Report • Commercial  Vehicle
Segmentation
Breakup by Region:
• North America
• Asia-Pacifi c
• Europe
• Latin America
• Middle East and Afr ica
• Grammer AG (Ningbo J i feng Auto parts Co. 
Ltd.)
• JR Manufacturing Inc.
• Shanghai  Daimay Automotive Interior Co. 
Competitive Ltd.
Landscape • TS Tech Co. Ltd.
• Yanfeng Automotive Interior Systems Co. 
with Key Ltd.
Players
How has the global automotive active seat headrests market 
performed so far, and how will it perform in the coming 
years?
What are the drivers, restraints, and opportunities in the 
global automotive active seat headrests market?
Key What is the impact of each driver, restraint, and opportunity 
on the global automotive active seat headrests market?
Questions 
Answered in What are the key regional markets?
the Report
Which countries represent the most attractive automotive 
active seat headrests market?
What is the breakup of the market based on the product 
type?
Which is the most attractive product type in the automotive 
active seat headrests market?
What is the breakup of the market based on the vehicle 
type?
Which is the most attractive vehicle type in the automotive 
active seat headrests market?
Key 
What is the competitive structure of the market?
Questions 
Answered in Who are the key players/companies in the global automotive active seat headrests market?
the Report
1     P r e f a c e
2     S c o p e  a n d  M e t h o d o l o g y
    2 . 1     O b j e c t i v e s  o f  t h e  S t u d y
    2 . 2     S t a k e h o l d e r s
    2 . 3     D a t a  S o u r c e s
        2 . 3 . 1     P r i m a r y  S o u r c e s
        2 . 3 . 2     S e c o n d a r y  S o u r c e s
    2 . 4     M a r k e t  E s t i m a t i o n
        2 . 4 . 1     B o t t o m - U p  A p p r o a c h
Table of         2 . 4 . 2     T o p - D o w n  A p p r o a c h    2 . 5     F o r e c a s t i n g  M e t h o d o l o g y
3     E x e c u t i v e  S u m m a r y
4     I n t r o d u c t i o n
    4 . 1     O v e r v i e w
Contents     4 . 2     K e y  I n d u s t r y  T r e n d s5     G l o b a l  A u t o m o t i v e  A c t i v e  S e a t  H e a d r e s t s  M a r k e t
    5 . 1     M a r k e t  O v e r v i e w
    5 . 2     M a r k e t  P e r f o r m a n c e
    5 . 3     I m p a c t  o f  C O V I D - 1 9
    5 . 4     M a r k e t  F o r e c a s t
6      M a r k e t  B r e a k u p  b y  P r o d u c t  T y p e
    6 . 1     H e a d r e s t  A c t i v a t i o n
        6 . 1 . 1  M a r k e t  T r e n d s
        6 . 1 . 2  M a r k e t  F o r e c a s t
    6 . 2     S e a t  B a c k  A c t i v a t i o n
        6 . 2 . 1  M a r k e t  T r e n d s
        6 . 2 . 2  M a r k e t  F o r e c a s t
7    M a r k e t  B r e a k u p  b y  V e h i c l e  T y p e
    7 . 1     P a s s e n g e r  C a r
        7 . 1 . 1  M a r k e t  T r e n d s
        7 . 1 . 2  M a r k e t  F o r e c a s t
       
    7 . 2     C o m m e r c i a l  V e h i c l e
        7 . 2 . 1  M a r k e t  T r e n d s
        7 . 2 . 2  M a r k e t  F o r e c a s t
8    M a r k e t  B r e a k u p  b y  R e g i o n
    8 . 1     N o r t h  A m e r i c a
        8 . 1 . 1  U n i t e d  S t a t e s
           8 . 1 . 1 . 1  M a r k e t  T r e n d s
           8 . 1 . 1 . 2  M a r k e t  F o r e c a s t
        8 . 1 . 2  C a n a d a
           8 . 1 . 2 . 1  M a r k e t  T r e n d s
           8 . 1 . 2 . 2  M a r k e t  F o r e c a s t
    8 . 2     A s i a - P a c i f i c
Table of         8 . 2 . 1  C h i n a
           8 . 2 . 1 . 1  M a r k e t  T r e n d s
           8 . 2 . 1 . 2  M a r k e t  F o r e c a s t
Contents         8 . 2 . 2  J a p a n           8 . 2 . 2 . 1  M a r k e t  T r e n d s
           8 . 2 . 2 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 3  I n d i a
           8 . 2 . 3 . 1  M a r k e t  T r e n d s
           8 . 2 . 3 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 4  S o u t h  K o r e a
           8 . 2 . 4 . 1  M a r k e t  T r e n d s
           8 . 2 . 4 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 5  A u s t r a l i a
           8 . 2 . 5 . 1  M a r k e t  T r e n d s
           8 . 2 . 5 . 2  M a r k e t  F o r e c a s t
        8 . 2 . 6  I n d o n e s i a
           8 . 2 . 6 . 1  M a r k e t  T r e n d s
           8 . 2 . 6 . 2  M a r k e t  F o r e c a s t     
F o r  m o r e  i n f o r m a t i o n ,  v i s i t :  
h t t p s : / / w w w. im a rcg ro u p . co m / a u t o m o t i v e - a c t i v e - s e a t - h ea d re s t s -
m a r ke t / t o c
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